The Startup Hiring Mistakes That Cost You Your Best People w/ Alper Yurder - Part Two

Sponsored by FounderCatalystIf you're raising capital in the UK, don’t do it without them.🎯 Get 5% off their services → https://2ly.link/1zDIJThe Truth About Startup Hiring: What Founders Get Wrong w/ Alper Yurder – Part TwoHow do startups get hiring so wrong—so often?In Part Two of this brutally honest conversation, Alper Yurder (founder of Forte, ex-Flowla) returns to explore why early-stage hiring fails, when AI hurts more than it helps, and what founders can do to build real sales leadership—without burning bridges.🎧 In this episode:Why AI can't replace human nuance in sales coachingHow over-automating demotivates repsWhat early-stage founders get wrong about hiringThe danger of outsourcing core problems too soonBuilding GTM teams around learning, not just equityPro bono work, fractional leaders & sustainable scalingThe human cost of broken promises in startup cultureThis is a must-listen for any founder building a GTM engine, hiring their first sales lead, or trying to balance AI tools with real leadership.🔗 Follow Alper YurderLinkedIn → https://www.linkedin.com/in/alper-yurder/🌐 Forte → https://www.fortegrowth.co/💬 Book a free 1-hour commercial advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=8d3797e4-e8fe-4037-9277-c941aa56a5caSpotify SEO Keywords:Alper Yurder, startup hiring mistakes, AI in sales coaching, early-stage sales teams, GTM leadership, fractional sales leader, sales playbooks, startup compensation, founder-led sales, outbound sales, startup culture challenges, Founders Unplugged podcast