The State of Newsletter Advertising In 2024 w/ Ryan Sager & Jesse Watkins

-> Learn more about Newsletter Operator All Access here.-> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference. About this EpisodeRyan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take place on May 3rd.Episode Topics & Timestamps00:00 Matt McGarry discusses newsletter advertising trends in 2024.04:31 Summary: Discussion on sponsors tracking and email advertising.06:52 Newsletter advertising remains consistent with 10-20 daily.12:11 Pricing and value in sponsorship programs.14:03 Increase multiples for highly engaged audiences.18:23 Ad networks attempt unique, bespoke ad offerings.20:15 Performance standards, payment for access, risk assumption.25:32 "Customize ad pitch, avoid commoditization, discussion."26:17 Understanding brand advertising and messaging for sales.31:15 Relationship with audience determines product fit.33:53 Build rapport before selling dedicated content.37:33 Discount bundling increases sales and requires careful renewal.42:01 Emphasis on sponsorship, data products, and expansion.45:29 Events in NYC are expensive and need an audience.46:31 Traditional publishers struggle with newsletter ad integration.50:33 Request a screenshot of the podcast and email for an invite.Links Mentionedhttps://allaccess.newsletteroperator.com/https://thenewsletterconference.com/https://www.whosponsorsstuff.com/[email protected]