The state of the furniture industry today, with Alex Shuford of Rock House Farm episode artwork

EPISODE · Sep 8, 2025 · 1H 20M

The state of the furniture industry today, with Alex Shuford of Rock House Farm

from Business of Home Podcast · host Business of Home

Alex Shuford is the CEO of Rock House Farm, a family of seven furniture brands that includes Century, Hancock & Moore, Hickory Chair and Highland House. Alex is a podcast regular—every year he comes on the show to share his take on the state of the industry. On this episode he chats with host Dennis Scully about why—even with plenty of domestic manufacturing—the tariffs are a disruptor for his business, why he’s excited about the possibilities of Perigold, and what designers need to know about this fall’s High Point Market.This episode is sponsored by Loloi and CryptonLINKSRock House FarmDennis ScullyBusiness of Home 

Episode metadata supplied by the publisher feed · Published Sep 8, 2025

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The CEO of the Rock House Farm family of brands joins the show to discuss tariffs, housing, AI, Wayfair and High Point Market

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The state of the furniture industry today, with Alex Shuford of Rock House Farm

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