EPISODE · Aug 24, 2026 · 1H 3M
The state of the industry with Alex Shuford of Rock House Designer Brands
from Business of Home Podcast · host Business of Home
Alex Shuford is the CEO of Rock House Designer Brands, a portfolio of companies that includes Century, Hancock & Moore and Hickory Chair. Shuford is the ultimate furniture business insider and a podcast regular—every year he joins the show to share his take on the state of the design industry. This time he spoke with host Dennis Scully about why young designers should take psychology courses, why he thinks pricing will stabilize by next year, and how AI helped Rock House launch a new brand. This episode is sponsored by Loloi and Maiden Home. LINKSRock House Designer BrandsDennis ScullyBusiness of Home
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The CEO of Rock House Designer Brands—a portfolio that includes Century, Hickory Chair and Hancock & Moore—joins the show to share his take on the issues of the day.
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The state of the industry with Alex Shuford of Rock House Designer Brands
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