The Stories We Tell, Joanna Croston on the Evolution of Mountain Storytelling

Episode 89. The Stories We Tell, Joanna Croston on the Evolution of Mountain StorytellingWelcome to the Overheard Podcast recorded live in Banff. I’m Daniel Ruedl, joined by co-host Matty Rage.This week we sit down with Joanna Croston, writer, climber, and Director of the Banff Centre Mountain Film and Book Festival & World Tour. With the festival celebrating its 50th anniversary, Joanna reflects on how mountain storytelling has evolved—from the early days of reel-to-reel adventure films to the global cultural event it is today.We discuss what makes Banff the heart of mountain culture, how the 2025 theme “The Stories We Tell” came to life, and the balance between adrenaline-fueled expeditions and thoughtful reflection on sustainability, creativity, and community.Joanna also shares insight into her new book, Mountaineering Women: Climbing Through History (Thames & Hudson, 2025), which profiles twenty pioneering female climbers from around the world. She talks about her writing process, the challenges of uncovering untold stories, and the importance of women’s voices in mountain literature.As the Banff Centre Mountain Film and Book Festival turns fifty, this episode celebrates its lasting cultural legacy—and the storytellers who continue to shape how the world sees the mountains.⸻In this episode:• The 50-year legacy of the Banff Centre Mountain Film and Book Festival• The evolution of mountain storytelling• Joanna Croston’s journey as a writer and climber• Banff’s global impact on adventure culture⸻Presented by Drinkshaft, the non-alcoholic, all-natural espresso energy drink made for the adventure lifestyle.Recorded live in Banff.Follow @overheardpodbanff for more conversations celebrating mountain life, art, and community.