EPISODE · Aug 9, 2021 · 35 MIN
The Story Behind Shopkick’s Consumer Research
from Retail Remix · host Retail TouchPoints
For the past 18 months, Shopkick has surveyed consumers consistently to identify new behaviors, expectations...and even concerns. Although the conditions worldwide vary greatly and are ever-changing, Jaysen Gillespie, EVP, Head of Analytics and Data Science at Shopkick, has uncovered some universal truths that impact retailers. In this conversation, he reveals: How vaccine trust has impacted physical retail behaviors and preferences; New and unchanging safety expectations for brick-and-mortar retailers; Why supply chain disruption has influenced shoppers’ channel preferences; and Demographic nuances that will drive back-to-school and holiday results. RELATED LINKS Learn more about Shopkick Access the latest COVID-19 research Dig into the latest Shopkick research
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For the past 18 months, Shopkick has surveyed consumers consistently to identify new behaviors, expectations...and even concerns. Although the conditions worldwide vary greatly and are ever-changing, Jaysen Gillespie, EVP, Head of Analytics and Data Science at Shopkick, has uncovered some universal truths that impact retailers.
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The Story Behind Shopkick’s Consumer Research
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