The Story Behind The Book: Irresistible

This is the story of Irresistible: The Seven Secrets Of The World's Most Enduring, Employee-Focused Organizations. Listen to the story: how the book was written, why the seven secrets, and what this book will teach you, your team, and your organization about growth and profitability in the dynamic business environment ahead. The book is now available on Amazon, for bulk orders, and for academic and student orders.