THE STORY | Cuando consumir deja de ser una decisión y se vuelve hábito.

El e-commerce dejó de ser una herramienta para comprar lo que necesitas y se convirtió en un sistema diseñado para provocar decisiones constantes. Shein y Temu no compiten solo por precio o producto, compiten por transformar el consumo en hábito. En este episodio de The Story exploramos cómo la eliminación de fricción, el uso intensivo de datos y la lógica de descubrimiento están redefiniendo la forma en que compramos y, más importante, la frecuencia con la que lo hacemos.

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This episode was published on May 23, 2026.

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