THE STORY | El negocio detrás de cada taza. - GBM

What this episode covers

El café es una de las pocas decisiones de consumo que se repite todos los días durante años sin perder relevancia. Detrás de esa rutina aparentemente simple existe una de las industrias más grandes, complejas y resilientes del mundo, donde el valor ya no está solo en el grano, sino en el sistema que permite que una taza llegue puntual a millones de personas cada mañana. En este episodio de The Story exploramos cómo el café pasó de ser un commodity agrícola a convertirse en una economía global basada en hábito, formato y recurrencia.

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Frequently Asked Questions

How long is this episode of GBM | Markets & News?

This episode is 9 minutes long.

When was this GBM | Markets & News episode published?

This episode was published on January 24, 2026.

What is this episode about?

El café es una de las pocas decisiones de consumo que se repite todos los días durante años sin perder relevancia. Detrás de esa rutina aparentemente simple existe una de las industrias más grandes, complejas y resilientes del mundo, donde el valor...

Can I download this GBM | Markets & News episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.