The Story: El Oktoberfest impulsa la economía bávara

What this episode covers

El Oktoberfest es mucho más que una celebración de cerveza. Desde sus orígenes en 1810, esta fiesta ha crecido hasta convertirse en uno de los eventos más importantes del mundo, reuniendo a millones de personas cada año. El impacto económico es tan grande que, en 2023, generó ingresos por 1250 millones de euros, representando el 2% del PIB de Múnich. El Oktoberfest ha evolucionado a lo largo de los siglos, consolidándose como un símbolo de la cultura alemana y un motor económico clave para Baviera. Desde la cerveza hasta la gastronomía y el turismo, descubre cómo este evento ha moldeado la economía local y se ha extendido a otros rincones del mundo. Escucha The Story todos los domingos en tu plataforma de streaming favorita. Un producto de GBM.

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How long is this episode of GBM | Markets & News?

This episode is 12 minutes long.

When was this GBM | Markets & News episode published?

This episode was published on October 4, 2024.

What is this episode about?

El Oktoberfest es mucho más que una celebración de cerveza. Desde sus orígenes en 1810, esta fiesta ha crecido hasta convertirse en uno de los eventos más importantes del mundo, reuniendo a millones de personas cada año. El impacto económico es tan...

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