THE STORY | Ferrari: cómo competir sin ceder el volante. episode artwork

EPISODE · Aug 8, 2025 · 14 MIN

THE STORY | Ferrari: cómo competir sin ceder el volante.

from GBM | Markets & News · host GBM

Ferrari no compite por volumen, compite por identidad. Mientras otras marcas lanzan SUV tras SUV, esta escudería convertida en símbolo de lujo produce solo lo necesario… y cobra lo que quiere. ¿Cómo lo logra? En este episodio de The Story recorremos el camino de Enzo Ferrari: desde los talleres de guerra y los primeros grandes premios hasta convertirse en una de las compañías más rentables del planeta. Menos del 0.1% de la producción automotriz mundial, márgenes del 25% y una bolsa que no pierde valor. Ferrari no solo vende autos, vende algo más valioso: pertenecer.

Ferrari no compite por volumen, compite por identidad. Mientras otras marcas lanzan SUV tras SUV, esta escudería convertida en símbolo de lujo produce solo lo necesario… y cobra lo que quiere. ¿Cómo lo logra? En este episodio de The Story recorremos el camino de Enzo Ferrari: desde los talleres de guerra y los primeros grandes premios hasta convertirse en una de las compañías más rentables del planeta. Menos del 0.1% de la producción automotriz mundial, márgenes del 25% y una bolsa que no pierde valor. Ferrari no solo vende autos, vende algo más valioso: pertenecer.

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THE STORY | Ferrari: cómo competir sin ceder el volante.

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This episode was published on August 8, 2025.

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Ferrari no compite por volumen, compite por identidad. Mientras otras marcas lanzan SUV tras SUV, esta escudería convertida en símbolo de lujo produce solo lo necesario… y cobra lo que quiere. ¿Cómo lo logra? En este episodio de The Story recorremos...

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