THE STORY | Glossier: La historia del unicornio rosa.

What this episode covers

Glossier construyó una de las marcas más influyentes de su generación al escuchar a su comunidad y convertirla en producto. Pero en el momento en que intentó transformarse en una empresa tecnológica, empezó a perder lo que la hacía valiosa. En este episodio de The Story exploramos cómo una compañía puede crecer demasiado rápido en la dirección equivocada y por qué, en algunos negocios, el verdadero valor no está en escalar más, sino en entender qué eres.

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Frequently Asked Questions

How long is this episode of GBM | Markets & News?

This episode is 11 minutes long.

When was this GBM | Markets & News episode published?

This episode was published on May 16, 2026.

What is this episode about?

Glossier construyó una de las marcas más influyentes de su generación al escuchar a su comunidad y convertirla en producto. Pero en el momento en que intentó transformarse en una empresa tecnológica, empezó a perder lo que la hacía valiosa. En este...

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