THE STORY | ¿La Navidad es un negocio a través de la nost...

What this episode covers

Cada diciembre el mundo se llena de rituales que parecen eternos, pero detrás de las luces, los colores y las canciones navideñas hay una maquinaria que aprendió a convertir emoción en valor. Coca-Cola redefinió la imagen global de Santa, Hasbro transformó la infancia en legado y Mattel demostró que los íconos también pueden renacer. En este episodio de The Story exploramos cómo la nostalgia se convirtió en uno de los negocios más poderosos de la temporada.

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Frequently Asked Questions

How long is this episode of GBM | Markets & News?

This episode is 9 minutes long.

When was this GBM | Markets & News episode published?

This episode was published on December 20, 2025.

What is this episode about?

Cada diciembre el mundo se llena de rituales que parecen eternos, pero detrás de las luces, los colores y las canciones navideñas hay una maquinaria que aprendió a convertir emoción en valor. Coca-Cola redefinió la imagen global de Santa, Hasbro...

Can I download this GBM | Markets & News episode?

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