THE STORY | Los lentes nunca fueron sólo lentes. - GBM

What this episode covers

Luxottica entendió algo que transformó por completo la industria óptica: el valor no estaba en fabricar lentes, sino en controlar cada paso entre el diseño y el consumidor. Durante décadas construyó un sistema que integra marcas, producción, distribución y puntos de venta hasta convertirse en el actor dominante del mercado global. En este episodio de The Story exploramos cómo una empresa pasó de fabricar componentes a controlar la forma en que millones de personas compran y usan lentes.

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Frequently Asked Questions

How long is this episode of GBM | Markets & News?

This episode is 9 minutes long.

When was this GBM | Markets & News episode published?

This episode was published on June 13, 2026.

What is this episode about?

Luxottica entendió algo que transformó por completo la industria óptica: el valor no estaba en fabricar lentes, sino en controlar cada paso entre el diseño y el consumidor. Durante décadas construyó un sistema que integra marcas, producción,...

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