THE STORY | Super Bowl 60: la jugada maestra del mercado que debes entender hoy.

El Super Bowl es uno de los pocos momentos del año en los que millones de personas hacen exactamente lo mismo al mismo tiempo y esa concentración de atención se convierte en un activo económico de enorme valor. Más allá del resultado en el campo, el partido activa valuaciones, contratos publicitarios, flujos turísticos y estrategias de inversión en medios, entretenimiento y consumo. En este episodio de The Story exploramos por qué el Super Bowl es una jugada que impacta portafolios mucho más allá del marcador final.

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This episode is 10 minutes long.

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This episode was published on February 7, 2026.

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