THE STORY | Un castillo de chocolate: Hershey y Mars

What this episode covers

El chocolate parece simple, pero es uno de los negocios más complejos del consumo global. Construido sobre un insumo volátil y márgenes ajustados, exige escala, disciplina operativa y marcas capaces de sostener pequeños aumentos de precio sin perder lealtad. En este episodio de The Story exploramos cómo Hershey y Mars partieron del mismo producto y construyeron imperios radicalmente distintos para sobrevivir a la misma volatilidad.

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Frequently Asked Questions

How long is this episode of GBM | Markets & News?

This episode is 12 minutes long.

When was this GBM | Markets & News episode published?

This episode was published on February 28, 2026.

What is this episode about?

El chocolate parece simple, pero es uno de los negocios más complejos del consumo global. Construido sobre un insumo volátil y márgenes ajustados, exige escala, disciplina operativa y marcas capaces de sostener pequeños aumentos de precio sin perder...

Can I download this GBM | Markets & News episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.