THE STORY | Un castillo de chocolate: Hershey y Mars

El chocolate parece simple, pero es uno de los negocios más complejos del consumo global. Construido sobre un insumo volátil y márgenes ajustados, exige escala, disciplina operativa y marcas capaces de sostener pequeños aumentos de precio sin perder lealtad. En este episodio de The Story exploramos cómo Hershey y Mars partieron del mismo producto y construyeron imperios radicalmente distintos para sobrevivir a la misma volatilidad.

Episode metadata supplied by the publisher feed · Published Feb 28, 2026

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THE STORY | Un castillo de chocolate: Hershey y Mars

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