The Storytelling Secret: Why Your Digital Ads are Failing

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how brands can move beyond visibility and use strategic storytelling to influence real consumer behavior. Joining us is Andrew Wagar, President and CEO of Swerve Strategic Marketing. Andrew shares how PR, influencer marketing, and digital strategy come together to drive measurable growth. Key Highlights Influencer ROI: Andrew explains how influencer marketing can drive actual sales. Channel Synergy: Andrew shares how digital and influencer strategies boost conversions. PR Advantage: Andrew highlights why PR is the missing link in many campaigns. Scaling Smart: Andrew explains how small brands can grow without large budgets. 2026 Trends: Andrew outlines the key shifts shaping consumer marketing. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.