The Strategic Genius of Taylor Swift with HBR Senior Editor Kevin Evers | POP 1245

In this episode, Joe Sanok interviews Kevin Evers, senior editor at Harvard Business Review and author of There’s Nothing Like This: The Strategic Genius of Taylor Swift. Evers unpacks how Swift’s career offers lessons for therapists—chief among them the value of having a clear vision, maintaining consistency, building trust, and staying fan-focused. Drawing from her early decision to leave a major record label that didn’t share her vision, to her bold switch from country to pop at the height of her success, Swift’s story illustrates the power of strategic risk-taking. Evers encourages private practitioners to apply these principles in their own work: stay aligned with your mission, know your audience, adapt when the time is right, and above all—keep going. The post The Strategic Genius of Taylor Swift with HBR Senior Editor Kevin Evers | POP 1245 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.