The Summer of Lunch Part 2: Authentic Legal Marketing in the Digital Age

from Lunch Hour Legal Marketing · host Legal Talk Network

On the second featured Summer of Lunch, Jared Correia interviews Ed Walters, CEO of Fastcase, about the ways lawyers can improve their online marketing by understanding what their clients want to see. Topics include: Marketing that focuses on empathy, Branding a niche practice versus specializing in everything, Direct and honest firm promotion, Highlighting benefits clients actually care about: parking, personality, experience, Interesting and informative bios, Adjusting approaches learned in law school, No more cliches!

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This episode is 32 minutes long.

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This episode was published on July 30, 2015.

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