The "Super App", Inter's explosive growth in Brazil, and the fuel behind the LatAm payments revolution

Rapid growth in Brazil's payments industry has been driven by a new crop of fintech companies, enabled by Central Bank initiatives like the low-cost, always on Pix payments platform. As a result, since the beginning of the pandemic, it is estimated an additional 16 million Brazilians have become part of the financial system. More broadly in Latin America, in 2021 there were more than 300 million users of digital payments in the region. At the center of it all? An unbridled obsession over the customer experience that we all can take a note from. Meet Inter's Super App, a one-stop, bank-based app that did its homework on where customers love to shop and integrated the ecommerce experience right into their preferred banking platform. If banks see embedded finance as a threat, here's one company proving that banks can stay firmly at the center of the consumer's mind and wallet. Join us as we chat with Aloisio Matos, executive director of cross-border payments at Inter, for a look at the fascinating and inspiring growth in LatAm with a focus on Brazil.