The Super Bowl ad formula and Olympics marketing trends, with Tim Nudd and Jon Springer

The countdown to Super Bowl Sunday is on. Creativity Editor Tim Nudd and Senior Marketing Reporter Jon Springer discuss the formula for a timeless Super Bowl ad, how marketers are approaching televised events amid political and cultural upheaval, emerging trends across Olympics and Big Game campaigns and whether AI slop has infiltrated the industry's biggest night. Dig deeper on the topics mentioned in this week's episode: ~Track all of this year's Super Bowl ads ~Watch Olympics ads from Visa and Hershey's ~Watch Super Bowl ads from Grubhub, Squarespace, Instacart, Budweiser, Bud Light, Pringles and Svedka ~Throwback to sports marketing work from P&G, Volkswagen, Chrysler, Nike, Tide, Coinbase, CeraVe, E-Trade, Budweiser and Coors Light ~How advertisers are handling political upheaval at the Super Bowl ~Listen to the Marketer's Brief podcast

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The Super Bowl ad formula and Olympics marketing trends, with Tim Nudd and Jon Springer

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This episode was published on February 6, 2026.

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