EPISODE · Feb 27, 2024 · 27 MIN
The Super Bowl: why costly signalling makes messages more effective
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands.
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The Super Bowl: why costly signalling makes messages more effective
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This episode is 27 minutes long.
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This episode was published on February 27, 2024.
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