The System Behind 10M+ Views/Week

How to Build & Scale a UGC Program (Without Burning Out) UGC doesn’t fail because creators are bad. It fails because the operating system behind it is broken. In this webinar, Julia Pintar (Co-Founder of PlayKit) breaks down exactly how to go from zero → one with an in-house UGC program and how to scale it into a sustainable growth channel that actually drives downloads. This session is less about “viral hooks” and more about the systems that allow virality to happen consistently. What You’ll Learn How to source high-quality UGC creators (without marketplaces or cold spam) Why most UGC programs break after week two — and how to prevent it The exact pay structure PlayKit uses to incentivize performance (flat rate + CPM + tiers) How to train creators so content improves every week Why reviewing videos before they go live saves thousands How to use the comment section as a conversion engine What realistic performance looks like in weeks 1–6 When (and how) to scale from a few creators to a full UGC machine The internal systems PlayKit uses to manage 150+ creators without chaos Key Takeaways UGC is an operations problem, not a creativity problem Clear briefs, feedback loops, and incentives outperform “letting creators run wild” Sustainable growth beats random viral spikes Community, accountability, and systems compound over time Who This Is For Founders running (or thinking about running) UGC for their app Growth marketers tired of manual creator management Teams trying to bring UGC in-house without losing their sanity Anyone who’s tried UGC and thought: “Why is this so messy?” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit playkit.substack.com