PODCAST · business
Hooked with Julia and Nick
by Hosted by Playkit
Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social.So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically transparent, fun, and totally real conversation with top creators, marketers, and brand leaders. We'll dig into the actual tactics, real metrics, and actionable playbooks that you can immediately use to dominate on social. playkit.substack.com
Episodes
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MrBeast’s Strategy: "How I Grew the Fastest TikTok on Earth" ft. Rohan Kumar
In this episode, we sit down with Rohan Kumar, the strategist who led MrBeast’s TikTok to become the fastest-growing account three years in a row. He’s now advising brands and startups on how to break through the noise with moments that actually stick. Rohan walks us through how he went from a...
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Organic v Influencer: How This Founder Grew to $100k ARR in 3 days, ft. Andrew Monreal
In this episode, we sit down with Andrew Monreal, founder of Arrow and Scratch AI, to break down how he grew multiple consumer apps using organic TikTok, product-led virality, and influencer distribution. Andrew walks through exactly how Arrow hit 100K users with slideshow content, why most...
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The System Behind 10M+ Views/Week
How to Build & Scale a UGC Program (Without Burning Out) UGC doesn’t fail because creators are bad. It fails because the operating system behind it is broken. In this webinar, Julia Pintar (Co-Founder of PlayKit) breaks down exactly how to go from zero → one with an in-house UGC program and how…
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How to Build a Waitlist to 100k+
In this episode, we sit down with Zehra Naqvi, founder of Lore, the internet’s home for obsession. Before launching a single feature, Zehra and her team built a waitlist of over 100,000 users, generated 215M+ organic views, and grew a 14,000-person Discord community, all by rallying Gen Z around...
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2026 IRL Playbook: How Apps REALLY Win On Campus
In this episode, we sit down with Lillie, co-founder of Ditto, the app often described as “Pinterest meets your Notes app.” After scaling major skincare brands as a marketer, Lillie pivoted into building consumer social: raising capital, launching Ditto, and now running one of the most ambitious...
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The UGC Blueprint: How Creators Make $6.5K/Month (with Mia Mirzayan)
In this episode, we sit down with Mia Mirzayan, NYC-based strategist, content creator, and founder of Creator Vault. Mia has spent the past three years creating organic and paid content for brands like ADIDAS, Banana Republic, Canva, and Haus Labs. We get into everything from landing…
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Webinar: Crafting Viral Content Strategy
Paid ads are getting more expensive. Consumers are tuning them out.The brands still winning are the ones with a repeatable organic content strategy that turns views into installs.On Wednesday, November 19th, I’m hosting a live session breaking down exactly how to create high-performing viral...
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How To Go From 1,000 True Fans → 3M Followers with Quinn Slocum
At just 25 years old, Quinn Slocum has built an empire of over 4 million followers across Instagram and TikTok, with zero paid ads. He’s the founder of @BestCelebrations (nearly 3 million) and @Culture (100k+), two of the internet’s most viral and community-driven social pages. In this episode,...
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Automating Virality: How to Hit 100K Views a Day Using AI
How do you go from dropping out of college to building an AI engine that hits 100,000 organic views a day on TikTok? In this episode of Hooked, Zuhair Lakhani, founder of DoubleSpeed (backed by a16z’s Speedrun program), joins us to break down the future of AI video content, the creator economy’s...
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The 90-Day Creator Playbook from 0 to 150k Followers with Caleb Ulffers
He built three 7-figure brands. Shut one down. Then grew his personal Instagram account from 0 to 150K followers in three months by turning content into a system. In this episode, Caleb Ulffers breaks down the exact playbook founders can use to grow faster through short-form video (even if you’ve...
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Why Real-World Moments Create Viral Loops Online, with Ben Schaefer @ Cinque
What if your next marketing campaign didn’t need a single dollar in ad spend? Ben Schaefer, co-founder of Cinque, built a 400-person community in San Diego through authentic experiences (surfing, music, and connection), all grown through organic social. No ads and no agency. Just people who…
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The Next Wave of Marketing Is Offline: Inside Avery Kokka’s IRL Viral Growth Strategy
How do you build a tech startup that actually brings people together and then walk away from it to chase your dream? In this episode of Hooked, Playkit co-founders Julia Pintar and Nick Sanchez sit down with Avery Kokka, the 23-year-old co-founder and former CMO of Plots, a venture-backed startup...
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Playkit Co-Founders Nick & Julia on UGC Creator Paychecks, Virality, and Scaling Content
This week’s episode is just us (Julia and Nick) answering the top questions we’ve been getting from founders and creators about UGC, virality, and scaling content. From how to find your first creators to how some people are making $10K+ a month filming TikToks, we’re breaking it all down this…
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From Viral Crochet YouTuber to Head of Strategy: Anna Greene on Content That Converts
This week on Hooked, we sit down with Anna Greene, PlayKit’s Head Strategist, crochet YouTuber with nearly 100K subscribers, and the Gen Z marketer behind hundreds of millions of TikTok views. Anna’s journey is anything but traditional: she went from being a teenage photographer working with…
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Behind the Scenes of Playkit: How Alexis Hedley Manages 200+ UGC Creators and Millions of Views
Alexis Hedley went from posting one viral TikTok in college to managing 200+ creators and millions of views as Playkit’s Campaign Manager. In this episode, she pulls back the curtain on what it actually takes to succeed as a creator or land your first role in the UGC space. From monetization...
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Breakdown: Garrett Rothstein’s Viral Content Playbook. From 100 TikToks to Millions of Downloads
Garrett Rothstein (founder of Queue, ex-Snapchat, Bird, Quibi) shares how he turned TikTok into a growth engine, engineering features for virality, building a captions matrix, and iterating 100+ times before hitting his first breakout video. If you’re a founder, marketer, or creator, this is a...
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TikTok vs Instagram vs Twitter: What Every Creator Needs to Know, with Chris Josephs, Co-Founder at Autopilot
Chris Josephs (founder of Autopilot and the Pelosi Stock Tracker) joins us for a no-BS breakdown of what makes each platform tick, and why creators and brands keep getting it wrong. We cover how Instagram, TikTok, and Twitter actually work, why authenticity always beats polish, and the creator...
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ABOUT THIS SHOW
Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social.So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically transparent, fun, and totally real conversation with top creators, marketers, and brand leaders. We'll dig into the actual tactics, real metrics, and actionable playbooks that you can immediately use to dominate on social.
playkit.substack.com
HOSTED BY
Hosted by Playkit
CATEGORIES
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Frequently Asked Questions
How many episodes does Hooked with Julia and Nick have?
Hooked with Julia and Nick currently has 17 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Hooked with Julia and Nick about?
Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social.So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically...
How often does Hooked with Julia and Nick release new episodes?
Hooked with Julia and Nick has 17 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Hooked with Julia and Nick?
You can listen to Hooked with Julia and Nick on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Hooked with Julia and Nick?
Hooked with Julia and Nick is created and hosted by Hosted by Playkit.
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