EPISODE · Feb 28, 2024 · 37 MIN
The System of Maximizing Amazon Ads ROI
from The Seller Process Podcast · host Gianmarco Meli
Ask any seasoned Amazon seller about the nuances of profit maximization in this platform, and you'll most likely hear PPC (Pay Per Click Advertising) mentioned. Join us in this episode of The Seller Process Podcast with Leslie Chong, a highly accomplished e-commerce and SaaS entrepreneur, and co-founder at Scale Insights, who provided essential insights on maximizing your Amazon advertising ROI.Here's a breakdown of what to expect in this episode:Understanding Amazon PPC and Organic RankThe Importance of Keyword RankabilityUnderstanding the Look Back PeriodStrategies for Different TimeframesShort, Mid, and Long-Term Performance Look Back PeriodBoosting Keywords and Catering for DropsCutting Unoptimizable TrafficUnderstanding Conversion Rates and BenchmarksPeriodic Strategy AdjustmentsIdeal Keyword Performance and StrategyScaling Up with Single Keyword CampaignsThe Importance of Placement ModifiersLeveraging Automation with Scale InsightsDefending Your ASIN with Product Page ASINDownload "The System of Maximizing Amazon PPC Advertising ROI" by Leslie ChongAbout Leslie Chong:Leslie graduated with a Bachelor's in Engineering (Hons), starting his career in corporate finance and then into entrepreneurship. He found his foothold in online performance marketing and has been invited to esteemed conferences in the USA and Europe to share his experiences. He has successfully built a 7-figure eCommerce brand with his partner in the toys & kids product niche and was acquired by a US-based private equity firm. He has also co-founded an eCommerce education academy which has coached nearly 3000 students to start their private label brands.Connect with Leslie Chong…Website: https://scaleinsights.com/LinkedIn: https://www.linkedin.com/in/lesliechongkz/ Connect with Gianmarco!Website: https://www.thesellerprocess.comInstagram: https://www.instagram.com/gianmeli/?hl=en Facebook: https://www.facebook.com/thesellerprocessLinkedIn: https://www.linkedin.com/in/gianmarco-meli/YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVlegFacebook: https://www.facebook.com/gianmarco.melExperience a new dimension of insights with Scale Insights! Elevate your understanding and uncover valuable perspectives. Try Scale Insights today by visiting HERE!Tools & Useful ResourcesFBExcel — Best Automation Tools. FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator". Click here. Billo - Top Quality UGC videos - Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20 - Click Here
What this episode covers
Ask any seasoned Amazon seller about the nuances of profit maximization in this platform, and you'll most likely hear PPC (Pay Per Click Advertising) mentioned. Join us in this episode of The Seller Process Podcast with Leslie Chong, a highly accomplished e-commerce and SaaS entrepreneur, and co-founder at Scale Insights, who provided essential insights on maximizing your Amazon advertising ROI. Here's a breakdown of what to expect in this episode: Understanding Amazon PPC and Organic R...
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The System of Maximizing Amazon Ads ROI
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