The System of Maximizing Amazon Ads ROI
An episode of the The Seller Process Podcast podcast, hosted by Gianmarco Meli, titled "The System of Maximizing Amazon Ads ROI" was published on February 28, 2024 and runs 37 minutes.
February 28, 2024 ·37m · The Seller Process Podcast
Summary
Ask any seasoned Amazon seller about the nuances of profit maximization in this platform, and you'll most likely hear PPC (Pay Per Click Advertising) mentioned. Join us in this episode of The Seller Process Podcast with Leslie Chong, a highly accomplished e-commerce and SaaS entrepreneur, and co-founder at Scale Insights, who provided essential insights on maximizing your Amazon advertising ROI. Here's a breakdown of what to expect in this episode: Understanding Amazon PPC and Organic R...
Episode Description
Ask any seasoned Amazon seller about the nuances of profit maximization in this platform, and you'll most likely hear PPC (Pay Per Click Advertising) mentioned.
Join us in this episode of The Seller Process Podcast with Leslie Chong, a highly accomplished e-commerce and SaaS entrepreneur, and co-founder at Scale Insights, who provided essential insights on maximizing your Amazon advertising ROI.
Here's a breakdown of what to expect in this episode:
- Understanding Amazon PPC and Organic Rank
- The Importance of Keyword Rankability
- Understanding the Look Back Period
- Strategies for Different Timeframes
- Short, Mid, and Long-Term Performance Look Back Period
- Boosting Keywords and Catering for Drops
- Cutting Unoptimizable Traffic
- Understanding Conversion Rates and Benchmarks
- Periodic Strategy Adjustments
- Ideal Keyword Performance and Strategy
- Scaling Up with Single Keyword Campaigns
- The Importance of Placement Modifiers
- Leveraging Automation with Scale Insights
- Defending Your ASIN with Product Page ASIN
Download "The System of Maximizing Amazon PPC Advertising ROI" by Leslie Chong
About Leslie Chong:
Leslie graduated with a Bachelor's in Engineering (Hons), starting his career in corporate finance and then into entrepreneurship. He found his foothold in online performance marketing and has been invited to esteemed conferences in the USA and Europe to share his experiences. He has successfully built a 7-figure eCommerce brand with his partner in the toys & kids product niche and was acquired by a US-based private equity firm. He has also co-founded an eCommerce education academy which has coached nearly 3000 students to start their private label brands.
Connect with Leslie Chong…
Website: https://scaleinsights.com/
LinkedIn: https://www.linkedin.com/in/lesliechongkz/
Connect with Gianmarco!
Website: https://www.thesellerprocess.com
Instagram: https://www.instagram.com/gianmeli/?hl=en
Facebook: https://www.facebook.com/thesellerprocess
LinkedIn: https://www.linkedin.com/in/gianmarco-meli/
YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg
Facebook: https://www.facebook.com/gianmarco.mel
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