The Tap Is the Door: How NFC Turns a Merch Table Into an Artist-Owned Revenue Machine

from Making a Scene Presents · host Richard LHommedieu

Making a Scene Presents - The Tap Is the Door: How NFC Turns a Merch Table Into an Artist-Owned Revenue Machine There is a moment at every live show that most indie artists are letting slip right through their fingers. It does not happen onstage. It does not happen when the crowd cheers. It does not happen when someone posts a blurry video clip to Instagram and tags the band. It happens at the merch table, right after the show, when a real person is standing in front of you with a real emotional connection to what they just heard. http://www.makingascene.org

Episode metadata supplied by the publisher feed · Published Jun 9, 2026

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Making a Scene Presents - The Tap Is the Door: How NFC Turns a Merch Table Into an Artist-Owned Revenue Machine

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The Tap Is the Door: How NFC Turns a Merch Table Into an Artist-Owned Revenue Machine

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