The thing filmmakers tell themselves in June EP#406

Most video business owners don't lose money in the quiet months. They lose it in the busy ones, and they just don't know it yet.This episode is for the filmmaker who's busy right now and feels fine about it. Calendar's full, invoices are going out, the phone rings. Nothing feels wrong.That's the problem.In 14 years of coaching 178 video businesses, Den has watched the same pattern repeat every year. Summer feels fine. September gets weird. October goes quiet. By January, the calls come in. And the founders who get hit hardest aren't the ones already struggling. They're the ones who were comfortable through the busy months and stopped sharpening.Inside this episode:Why busy is not the same as buildingThe 90-day lag and what it's already telling you about your autumnThe four sentences filmmakers say to themselves that all mean the same thingWhy comfort is the most expensive position in the market right nowWhat sharpening actually looks like when the work is already thereDen also shares why the London workshop on June 23 and 24 is directly connected to this conversation, who's already in the room, and why the tools being shared are staying private on purpose.If you've been meaning to look at this and haven't, that's data. If you've watched the page three times and not booked, that's also data. Both are telling you something about the position you're in.Listen now.🎟 London workshop, June 23-24: https://denlennie.com/london-ai-workshopMentoring options : www.denlennie.comConnect with Den on Instagram: https://www.instagram.com/den_lennie