The thing you keep not doing

The short version: You already know what to do. That’s exactly why the one thing you still haven’t done can fuck with your head so much. What this is: A solo riff on what’s usually happening underneath the business project you keep saying you’ll get to “next month” and why another strategy, template, AI chat, or prettier plan probably isn’t the missing piece. In this episode: – Why one unfinished project can somehow start feeling more convincing than the entire pile of evidence that you know how to do hard shit. – The podcast I researched for years before finally starting with the messiest, lowest-lift version possible, and what that taught me about building V1 instead of waiting for V5. – How a client went from talking about launching her podcast for more than a year to having it live within about a month once we stopped trying to solve “launch the podcast” and found the specific part her brain kept going nope at. Links & mentions: Move It Out - my 7-week strategic integration sprint for getting the business thing that keeps not moving out of your head and into the damn business. Get the details Connect with me: [Website] · [Instagram] · [Threads]