PODCAST · business
The Reframe with Emily Mathis
by Emily Mathis
The podcast for neurospicy, multi-hyphenate business owners who are done trying to run their business like someone whose brain works completely differently than theirs. Hosted by Emily Mathis, Second Brain Strategist and late-diagnosed AuDHD entrepreneur. The Reframe is where strategy meets real life and tangents meet actual insights. You'll get solo riffs on friction points, sneaky shoulds, and what doing business your way looks like (even the messy bits). Coffee Chats with fellow industry disruptors who are doing business differently and live strategy sessions.
Episodes
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I thought I already unlearned this
The short version: Sometimes the should doesn’t look like a should. Sometimes it looks like growth, certainty, better positioning, or the version of business everyone else seems to be doing. What this is: A solo riff from the middle of the fog clearing. I’m talking about what happened after I...
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The thing you keep not doing
The short version: You already know what to do. That’s exactly why the one thing you still haven’t done can fuck with your head so much. What this is: A solo riff on what’s usually happening underneath the business project you keep saying you’ll get to “next month” and why another strategy,...
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The Least Interesting Thing About Me with Karrie Lemansky - 2 of 2
Quick Take: Karrie and I keep going: what unmasking actually costs, ending a 20-year friendship I didn't see coming, and the difference between a coach and a business friend, and why you need both. What's Inside: – Why "ADHD is the least interesting thing about me" isn't erasure, it's the...
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Give Me the Roadmap, But Don't Tell Me What to Do with Karrie Lemansky 1 of 2
Quick Take: Karrie Lemansky and I get into why "just do it" makes us both feral, why seventeen dead offers weren't a waste of time, and the real reason "imposter syndrome" was never the right name for what either of us was dealing with. What's Inside: – How Karrie and I actually met (the Anti...
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ai as an accessibility tool with Claire Paniccia - 3 of 3
The short version: "I would have made absolutely no money this year if I hadn't been able to rely on Claude to help me write emails." What this is: The last one with Claire Paniccia (3 of 3) — the accessibility stack behind her summit, and the honest version of the AI conversation: what it's for,...
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a hell yes, not just a yes with Claire Paniccia - 2 of 3
The short version: "You become a fuck yes instead of just a yes for people when they know you're aligned and safe. That's really valuable." What this is: Continuing with Claire Paniccia (2 of 3) — from our earliest playground hustles to why she keeps a summit name that gets her harassed, to the...
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stop calling it "proven" with Claire Paniccia - 1 of 3
The short version: "That proven word has gotten thrown around — please only use it if it's a scientific study tested by peers. It doesn't actually work when you're proven because you did it once. That's not proven, that's a case study." What this is: My first-ever guest, Claire Paniccia, on why...
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Human Skills Before Claude Skills
The short version This isn't another pro-or-anti-AI take. It's about what happens when you add a flashy new tool to a foundation that can't hold it yet. It cracks. What this is A solo riff on the tools and strategies that promise to take your business to the next level (AI being the loudest one...
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Why I Stopped Trying to Be Consistent
Quick Take: The word "consistent" gets thrown around a fuck ton in the online space, and about a year ago I stopped agreeing to it. Here's the word I use instead. What's Inside: – Why “just be consistent” can become a shame spiral when your brain, energy, or life doesn’t run on a predictable...
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The all-or-nothing impulse almost won
Quick Take: The longer it went, the bigger the thing in my head got... and I almost used that as a reason to just not come back. What's Inside: → The spiral that happens when you miss one week and suddenly your brain has decided the whole thing is over → Why the name Breakout stopped fitting and...
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When Trying To Do It "Right" Is What Goes Wrong
🎙️ Episode 8: When Trying To Do It "Right" Is What Goes Wrong 📆 March 27, 2026 Quick Take: There is no secret. There is no right way. And the part of you that keeps looking for one? That's exactly what's keeping you stuck. What's Inside: — Why I wrote "when trying to do it right is when it goes...
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When Good News Derails You (And Why That's Actually the Work)
🎙️ Episode 7: When Good News Derails You (And Why That's Actually the Work) 📆 March 15, 2026 Quick Take: Getting what you wanted can spin you out just as fast as getting rejected — and recognizing that faster is the whole point. What's Inside: — I got accepted to the Astonish Yourself Summit…
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This is me, in it, doing it anyway
🎙️ Episode 6: This is me, in it, doing it anyway 📆 March 7, 2026 Quick Take: This is what it actually looks like when you're in the spiral and you do the thing anyway. Not six months later. Right now. What's Inside: — The sneaky shoulds that almost stopped me from going public with this podcast...
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I Already Knew. I Just Stopped Listening.
🎙️Episode 5: I Already Knew. I Just Stopped Listening. February 26, 2026 Quick Take: The answer was never outside you. But god, it's easy to forget that when the noise gets loud. What's Inside: — What a week of spiraling, outsourcing your own authority, and trying to "just figure it out"…
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Right Before I Usually Quit
🎙️Episode 4: Right Before I Usually Quit February 17, 2026 Quick Take The part where you decide what you want — and your brain immediately starts negotiating you out of it. What’s Inside: – What it felt like this week to make a real decision… and wake up the next day in a full “who do I think I...
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I wasn’t sure what I would talk about (so I pressed record anyway)
🎙Episode 3: I wasn’t sure what I would talk about (so I pressed record anyway) February 12, 2026 Quick Take This is what it feels like to create when your brain is loud, nonlinear, and still figuring it out. What’s Inside: – Me pressing record with zero clear plan and talking through why that’s…
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Low lift doesn’t mean low fear
🎙Episode 2: Low lift doesn’t mean low fear February 4, 2026 Quick Take Just because something is easier to start doesn’t mean your brain won’t try to talk you out of it. What’s Inside: - Why podcasting finally made sense for my nonlinear, nuance-loving brain (and why social media never did)…
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Welcome to Breakout
🎙Episode 1: Welcome to Breakout January 27, 2026 Quick Take: I lay out my intentions for the private podcast version of Breakout and what you can expect from it. What’s Inside: I want this to feel like a conversation, not just a one-sided thing. So, I created a form for Listeners to share...
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ABOUT THIS SHOW
The podcast for neurospicy, multi-hyphenate business owners who are done trying to run their business like someone whose brain works completely differently than theirs. Hosted by Emily Mathis, Second Brain Strategist and late-diagnosed AuDHD entrepreneur. The Reframe is where strategy meets real life and tangents meet actual insights. You'll get solo riffs on friction points, sneaky shoulds, and what doing business your way looks like (even the messy bits). Coffee Chats with fellow industry disruptors who are doing business differently and live strategy sessions.
HOSTED BY
Emily Mathis
CATEGORIES
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