The Thinking Behind Steph Curry’s New Chinese Sneaker Deal

from Sporticast · host Sportico

Scott and Eben discuss Steph Curry’s new 10-year deal with Chinese sneaker brand Li-Ning. They also talk about the NBA Finals, the World Cup, and an Olympics trademark battle. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Jun 4, 2026

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The Thinking Behind Steph Curry’s New Chinese Sneaker Deal

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