The Thinking Behind Steph Curry’s New Chinese Sneaker Deal

from Sporticast · host Sportico

Scott and Eben discuss Steph Curry’s new 10-year deal with Chinese sneaker brand Li-Ning. They also talk about the NBA Finals, the World Cup, and an Olympics trademark battle. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 28 minutes long.

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This episode was published on June 4, 2026.

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