The Three Players in Sales Transactions With Three Separation Motivations

Please excuse my raspy voice in this episode. It's allergy season in Northern California.  This is very important episode highlighting the three players in a marketing transaction: the consumer, the marketer and the small business owner. The challenge comes when all three players have three separate and extreme motivations in the transaction. This is why a good sales system is needed. The small business owner is responsible for his or her transactions going smoothly in the consumer's best interest.