The TikTok Formula Powering a Viral Cotton Candy Biz

Emily Harpel launched Art of Sucre in 2016, spinning fresh cones of cotton candy at events. Then the pandemic hit, events stopped and Emily had to pivot. Fast. She turned to TikTok, posting 3 times a day to attract 1.2 million followers, and flipped a potentially fatal challenge into her biggest business opportunity. In this episode of the Female Founder World podcast, Emily shares her formula for reaching a million followers on TikTok, the steps she took to pivot from an events service to a thriving ecomm brand, and the resources helping her scale Art of Sucre.  Links Sign up to our FREE Female Founder World weekly newsletter  to learn more strategies and tools that successful founders are using to build their consumer businesses right now. https://femalefounderworld.beehiiv.com/ Register for our free NFT workshop for consumer brand founders on 21 Feb at 6:30 p.m ET: https://momence.com/s/651097 Explore Emily's recommendation, Notion: https://www.notion.so/  Learn about Art of Sucre: https://artofsucre.com/   Learn more about your ad choices. Visit megaphone.fm/adchoices