The Top AI Workflow Every Marketer Should Build According to Five Different AI Models (AI Marketing Workflows)

Andrew Miles Davis runs an experiment, asking all five large language models he pays for the exact same question and comparing what they come back with. Three of the five, Copilot, Claude, and Perplexity, independently recommended the same core workflow: taking one long-form input and systematically repurposing it across every relevant channel. ChatGPT went deeper on customer intelligence, arguing that the real marketing advantage comes from using AI to understand customers better than your competitors rather than simply creating content faster. Perplexity eventually produced a workflow around coordinating marketing across multiple organisations or departments, while Google unsurprisingly focused on SEO gap analysis and content brief generation. Andrew notes that none of them mentioned GEO, answer engine optimisation, or how to get cited inside AI platforms, which he considers the more important question for 2026. Subscribe to In AI Nutshell for daily ten-minute episodes and the occasional experiment that tells you something useful about how these models actually think.