The Top Reason You Make Bad Decisions - And How to Stop | Emily Falk

How do our brains choose what’s important to us? Emily Falk, neuroscientist and author of What We Value, joins us to decode what goes on behind the scenes with our decisions - everything from what to eat for breakfast to how to respond to trolls on social media - and how emotional, rational, and social information is integrated by the brain to guide our choices. ©2025 Behavioral Grooves Topics [0:00] Intro and Speed Round with Emily Falk [8:29] Understanding Value Calculations [12:58] Research Methods and fMRI [18:01] Self-Relevance and Social Relevance Systems [28:41] Defensiveness and Social Norms [40:49] The Importance of Being "In Sync" [58:17] The Role or Music in Self/Social Relevance [1:07:45] Grooving Session: Communication, Social Norms, and Behavioral Science at Work ©2025 Behavioral Grooves Links About Emily What We Value by Emily Falk Communication Neuroscience Lab Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Music Links Indigo Girls - Galileo Dar Williams - As Cool As I Am