The (trade) dress code: protection and stopping imitation

In the first episode of a two-part podcast series, Adams & Adams partner Mandy Swanepoel and senior associate Lisa van Zuydam discuss the complex topic of trade dress and its unique application in the African continent. Talking to Managing IP's Tom Baker, Mandy and Lisa provide practical examples of distinctive uses of trade dress to protect a product's brand, and consider both the trademark and non-trademark tools used to prevent infringement and imitation.