The Trillion-Dollar Blind Spot: Why Media Still Undervalues People of Color

Episode Title: Episode Audio Link: https://podcast.ablackexec.com/episode/The Trillion-Dollar Blind Spot: Why Media Still Undervalues People of Color Episode Video Link: In this compelling episode of A Black Executive Perspective, hosts Tony Tidbit and Chris P. Reed sit down with Sheila Marmon, CEO and founder of Mirror Digital, to explore the intersection of diversity, representation, and media ownership. From her roots in South Central LA to leading a pioneering digital media company, Sheila shares her journey and the lessons learned along the way.They discuss the untapped buying power of people of color in the U.S., the barriers to media ownership, and what brands must do to authentically connect with diverse audiences. Sheila unpacks the role of representation in reshaping narratives and highlights how embracing diversity isn’t just the right thing to do—it’s a strategic business imperative.▶︎ In This Episode 00:00: Introduction to Buying Power of People of Color00:47: Welcome to the Podcast01:02: Shoutout to CodeM Magazine01:28: Introducing Sheila Marmon02:52: Sheila's Background and Journey06:44: The Importance of Representation in Media10:29: Challenges and Opportunities in Digital Media19:53: The Role of Mirror Digital31:50: A Shocking Statement in 200233:54: The Importance of Owning Your Narrative37:08: The Role of Algorithms in social media38:10: Ageism vs. Racism in Media Gatekeeping39:31: Building Your Own Platform43:00: Challenges and Rewards of Entrepreneurship46:04: The Journey of Mirror Digital53:14: Brands Leading the Way in Diversity55:38: Final Thoughts and Call to Action🔗 Resources Links and resources mentioned in this episode:🔔 Listen and Subscribe Listen to this episode and subscribe for future updates subscribe to A Black Executive Perspective podcast onYouTube PodcastsApple PodcastsSpotify PodcastsAmazon MusicOther platforms or by searching "TonyTidbit" if you like what we're doing and would like to support us, here's some ways you can help us continue the uncomfortable conversations that drive changesubscribe to our newslettergive us up to a 5 star review on Apple Podcastsshare an episode with a friend, family member or colleague🗣️ Follow @ablackexecfollow us across social media @aBlackExecLinkedInInstagramFacebookYouTubeTwitterTikTokWhatsApp ⭐️ Follow @TonyTidbitfollow Tony across social media @TonyTidbitTwitterLinkedInFacebook This episode was produced by TonyTidbit ™ . Copyright © 2024 A BLACK EXECUTIVE PERSPECTIVE LLC. All rights reserved. No part of this podcast may be reproduced without prior written permission. For permissions, email [email protected] .