The Trouble with Google with Michael McNerney
from The Publisher's Playbook Hosted by impact.com
Jerrid Grimm chats with Michael McNerney, the founder and publisher of Martech Record, about the affiliate and performance industry. They discuss the challenges publishers face, such as Google algorithm updates and the introduction of Google AI overviews. The conversation covers topics such as the impact of Google's monopoly, the role of creators in content consumption, the convergence of performance marketing and branding, and the importance of storytelling in affiliate marketing. Favorite Products Jerrid - Hubspot Mike - Moleskin
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