PODCAST · business
The Publisher's Playbook
by impact.com
The Publisher’s Playbook podcast provides insightful and practical advice for publishers navigating the affiliate and commerce content industry. Featuring in-depth analysis, expert insights, and real world case studies, the series endeavors to empower its audience with the knowledge and tools needed to thrive in this dynamic sector.
Episodes
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Creating a Category with Merry People
In this episode, I’m joined by James Smith, General Manager at Australian footwear brand Merry People, the company turning “gumboots” into an everyday, anywhere boot. We talk about how founder Dani Pearce spotted a gap between clunky farm rain boots and city-ready style, and turned it into a...
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The VIP of SMB with BILL
On this episode of The Publisher's Playbook, Jerrid Grimm and Matt Robinson from BILL explore the niche world of B2B influencers and review sites and why SMBs love BILL.
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New Year, New Gig with ISSA
In this episode of The Publisher's Playbook, Kurt Mangum II, Vice President of Strategic Partnerships at ISSA, discusses the founding story of ISSA, the importance of fitness certifications, current trends in the fitness industry, and the goals of their affiliate and creator programs. Kurt and...
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Child's Play with Lovevery
Today I'm speaking with Colby Saenz from Lovevery. As a parent, I can immediately see the value of Lovevery playkits for keeping your kids not only entertained but helping them learn at the same time. And as a marketer myself I can see how activating creators, review sites and content publishers...
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From Seed to Shelf with Cycling Frog
Today I’m speaking with Ren Robinson, Ecommerce affiliate manager at Cycling Frog. It's clear that Cannabis has come a long way in the past decade. Beyond the regulatory changes we're also seeing companies like Cycling Frog take a deeper look at ingredients, production and packaging. Ren shares...
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Season 2 Intro | What Brands Want
Find out exactly what brands are looking for as they expand their partnerships with publishers and creators. Jerrid Grimm, entrepreneur, marketer and host of The Publisher’s Playbook interviews the the most innovative product manufactures, software companies and consumer brands to find out what...
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Fewer delays, more paydays with Richa Dani
Apply for the impact.com Partner Growth Program Today, we have a very special guest—my colleague and Director of Partner Growth at impact.com, Richa Dani. Richa’s journey to impact is fascinating, from leading performance marketing at a global agency in Australia to moving to New York and...
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The Art and Science of Retail Media with Mike Feldman
This is our second episode on the topic of Retail Media and I’m thrilled to be joined by Mike Feldman, SVP of Global Retail Media at VaynerMedia. Mike’s story is unique—he grew up as the son of a retail consultant, and spent his formative years walking the aisles of big box stores learning the…
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The End of Ads with Ryan Hudson
In this episode of the Publishers Playbook, we welcome Ryan Hudson, co-founder of Honey and now founder of Pie.org. They discuss Ryan's journey from building and selling Honey to launching Pie.org, which aims to disrupt the advertising space with a consumer-aligned model. The conversation covers...
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Charting Retail Media's Course with Keith Bryan
In this conversation, Jerrid Grimm and Keith Bryan navigate the world of retail media networks, exploring Keith's extensive background at Best Buy and the evolution of Best Buy Ads. They discuss the launch of Colosseum Strategy, the importance of content in retail media, and the partnerships...
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Google's Unhelpful Content Update with Lily Ray
Welcome to another episode of The Publisher's Playbook—the podcast where we dive deep into the strategies and stories shaping the world of publishing. Today, I'm thrilled to have SEO expert Lily Ray with us. If you've been navigating the turbulent waters of Google's algorithm updates, this…
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The Deal with Coupons with Joanie Demer
Joanie, co-founder of The Krazy Coupon Lady, shares the story of how she and Heather started and evolved over the years. She discusses the changes in couponing and shopping behavior, from newspaper coupons to digital rebates and loyalty programs. Joanie also talks about the impact of the TV show...
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The Rise of Reddit with Nick Andrews
Reddit is having a moment. From meme stocks to search results, Reddit posts and comments have found their way well beyond the site and into the very fabric of the internet. Nick Andrews was there before it was cool and on today's show he shares the secrets to working with mods, building your…
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The Trouble with Google with Michael McNerney
Jerrid Grimm chats with Michael McNerney, the founder and publisher of Martech Record, about the affiliate and performance industry. They discuss the challenges publishers face, such as Google algorithm updates and the introduction of Google AI overviews. The conversation covers topics such as…
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Welcome to The Publisher's Playbook
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ABOUT THIS SHOW
The Publisher’s Playbook podcast provides insightful and practical advice for publishers navigating the affiliate and commerce content industry. Featuring in-depth analysis, expert insights, and real world case studies, the series endeavors to empower its audience with the knowledge and tools needed to thrive in this dynamic sector.
HOSTED BY
impact.com
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Frequently Asked Questions
How many episodes does The Publisher's Playbook have?
The Publisher's Playbook currently has 15 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Publisher's Playbook about?
The Publisher’s Playbook podcast provides insightful and practical advice for publishers navigating the affiliate and commerce content industry. Featuring in-depth analysis, expert insights, and real world case studies, the series endeavors to empower its audience with the knowledge and tools...
How often does The Publisher's Playbook release new episodes?
The Publisher's Playbook has 15 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Publisher's Playbook?
You can listen to The Publisher's Playbook on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Publisher's Playbook?
The Publisher's Playbook is created and hosted by impact.com.
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