The Trust Economy: How Podcasts Build Business Relationships at Scale with Guillaume Jouvencel

What makes you trust someone enough to hand them your business? It's rarely a cold pitch or a clever ad. It's a relationship. The feeling that you already know someone, that you've heard them think out loud, that you understand how they see the world. But how do you build that at scale without personally getting on a thousand calls?That's exactly what Guillaume Jouvencel figured out and it led him to launching a podcast agency. In this episode of Embrace the Squiggle, Guillaume shares the non-linear path that brought him here, and why podcasts have become the most powerful trust-building tool for high-ticket service firms that most people are underusing.Guillaume breaks down how he helps companies stop chasing vanity metrics and start showing up in front of their actual ideal clients.If you've ever thought about if a podcast could actually move the needle for your business (or your career), this conversation will change how you think about it.💼 Connect with Guillaume on LinkedInGHA Podcasts: https://ghapodcast.com/His recommended 🎙️ podcastsModern Wisdom with Chris WilliamsonThe Game with Alex Hormozi📚 BooksHow to Win Friends and Influence People by Dale CarnegieThe Compound Effect by Darren HardyWork with Maxady Ready to take your next career step? Maxady helps you find the role that actually fits — your skills, your life, your squiggle.Connect with Your HostsColleen DelVecchio → LinkedInAshleigh Beadle → LinkedIn