The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)

from Decoding AI for Marketing · host Sid Sudhakaran, Greg Stuart, Rex Briggs

Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don’t), and the real customer pain points they are tackling each and every day. For Further Reading: Embedding Artificial Intelligence in the World’s Largest CompaniesLeveraging GenAI for Connected InsightsKantar forecasts ten marketing trends for 2026 strategic planningMMA and Kantar unveil how consumers are using AIMore about KAiA Listen on your favorite podcast app: https://pod.link/1715735755

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This episode is 37 minutes long.

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This episode was published on December 2, 2025.

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