The Truth About Creativity, Identity, and Growing Up with Jake Webski

This episode dives deep into creativity, identity, and how to stay grounded when life keeps changing. Jake shares lessons from Instrument, Google, cycling, fatherhood, and co-founding Apogee Bikes.EPISODE OVERVIEWIn this conversation, Christopher sits down with Jake — Creative Strategy Lead at Google Brand Studio, early strategist at Instrument, longtime cyclist, and co-founder of Apogee Bikes.They talk about: • Finding identity again after becoming a parent • Staying grounded in a noisy digital world • Building a strategy career at Instrument and Google • Learning leadership and protecting people’s time • Building Apogee Bikes and launching a small brand today • Community, cycling culture, and what needs to evolve • Why provenance matters and how brands build meaning • The emotional weight of losing old versions of yourself • How to keep showing up creatively even when life gets hard • The one belief that keeps Jake centered: Assume good intent.This one is full of wisdom, honesty, and perspective.ABOUT JAKEJake is a Creative Strategy Lead at Google Brand Studio, former Strategy Director at Instrument, cyclist, dad, and co-founder of Apogee Bikes. His work spans brand strategy, product vision, community building, and the intersection of creativity and the outdoors.Apogee Bikes: https://apogeebikes.comInstagram: https://www.instagram.com/jakeszy/If this episode resonated, hit subscribe, drop a comment, and share it with a friend. Join the newsletter at brokenandcoastal.com for stories, gear, and new episodes.#outsideisMagic #Podcast #CreativeLife #BrandStrategy #GoogleBrandStudio #Instrument #CyclingLife #ApogeeBikes #CreativeProcess #ParenthoodJourney #DesignAndOutdoors #MountainBiking #CreativeCareeroutside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.