outside is Magic

Makenzie Brown knew what she wanted to do when she was three years old. Then she spent the next twenty years getting foggier about it, the way everyone does. What snapped her back was watching her own preschooler paint at the kitchen table every single day and thinking, why am I not doing that?So she started painting again. And because she's a designer, she built rules for it: fixed canvas sizes, a locked color palette, a Figma board that tells her she isn't allowed to add a new color until six months in. Her words: the restraint leads to more creativity.We talk about the solo mountain bike ride she took at nine years old, and the letter she wrote to her principal when she got home, which turned into a school choice fight in Vermont that changed things for other kids in her town. We talk about the mentor at The North Face who plucked her out of an internship, brought her along to Mountain Hardwear, and is now her daughter's godfather. Why she'd rather be an art director than a creative director, and what actually happens to your creativity when you get promoted. Why she needs to make physical things in a year when everything else is a screen.And we close on her answer to the question I ask everyone, which is the simplest one anyone has given me: movement in nature. Plus the best advice I've heard on this show for people stuck in a city. Play hooky. Go ride for three hours. Get a margarita on the way home.Makenzie Brown is a freelance art director and brand designer based in Boulder, Colorado, and the founder of Cereal for Dinner. She studied at Middlebury College, RISD's Summer Institute, and California College of the Arts, then spent her in-house years in the outdoor industry at The North Face, Mountain Hardwear, and Specialized before going out on her own. Alongside the client work she paints, and sells originals and prints through Cereal for Dinner Shop. She lives in Boulder with her husband, her daughter, and her dog, Chicken.Follow Makenzie:Cereal for Dinner  https://cerealfordin.comShop  https://cerealfordinnershop.comShop Instagram  https://www.instagram.com/cerealfordinner_shop/Outside Is Magic is a podcast about the intersection of creativity and the outdoors, hosted by Christopher San Agustin, founder of Broken and Coastal.Website: https://www.brokenandcoastal.com/Instagram: https://www.instagram.com/brokenandcoastal/Subscribe for new episodes. If this one hit, share it with a friend.#OutsideIsMagic #MakenzieBrown #CerealForDinner #BrandDesign #ArtDirection #GraphicDesign #Painting #Boulder #Colorado #CreativePodcast #DesignPodcast #Freelance #OutdoorIndustry #MountainBiking #MakeThingsoutside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

The first trick Christian Rigal ever learned on a BMX bike was a tree ride, at a Burger King in Moraga, California. Twenty five years later he rides mountain bikes for a living and, in his words, all he is doing is driving around looking for cool trees to ride his bike on.Christian spent a decade as a pro BMX rider, earning X Games Real Street medals and filming video parts on both sides of the lens. Then Brandon Semenuk put him on a mountain bike and it changed the trajectory of his career. In this episode we get into what it means to carry a street rider's eye into the mountains, why he took a conscious step back from filming other people to focus on his own riding, and how he learned to stop measuring himself against friends who have been mountain biking their entire lives.We also go deep on the trail he built on the Oregon coast near Pacific City. Thirty six days straight of building through the winter, roughly six of them spent hand placing moss and ferns so the trail would look like it belonged in the forest, and so the hillside would not wash out into it. Then we get into what happens after a project is done: why he insists on premieres and printed photos, why he gave away tires and pumps and helmets like it was Christmas, and why a video that only lives on Instagram never felt like enough to him.Christian Rigal is a professional mountain biker and filmmaker who runs Rigal Visuals. He came up through BMX riding for United Bike Co, earning X Games Real Street medals (silver in 2017, bronze in 2018 and 2019) and appearing in video parts including Markit Zero. He moved to mountain bikes around 2018 and his films include Redemption, By The Homies, the Five Ten short Crossover, and Long Story Short for Specialized. He is supported by Specialized, Scott, Fox Racing, and Five Ten.Follow Christian:Instagram  https://www.instagram.com/christianrigal/Rigal Visuals  https://www.instagram.com/rigalvisuals/Outside Is Magic is a podcast about the intersection of creativity and the outdoors, hosted by Christopher San Agustin, founder of Broken and Coastal.Website: https://www.brokenandcoastal.com/Instagram: https://www.instagram.com/brokenandcoastal/Subscribe for new episodes. If this one hit, share it with a friend.#OutsideIsMagic #ChristianRigal #MountainBiking #BMX #MTB #TrailBuilding #RigalVisuals #Filmmaking #PacificNorthwest #Podcastoutside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

Matt Quann spent his design career being asked to make the logo bigger. So when he started his own cycling brand, he took the logo off entirely. Thirteen years later, Ornot is still made in the USA, still small on purpose, and still one of the most quietly loved brands in cycling.We go back to the early Grinduro days and trace the whole arc: the personal project that turned into a real company, teaching himself the business side one Google search at a time, why he chose Bay Area manufacturing when Asia was the easy route, and the two rules that carried him through thirteen years: I don't want this to be bigger than me, and I have this thing, I don't want to break it.We also get into aging out of hands-on design and what saved him from it, how San Francisco shaped the brand, Tam Week punch cards, the floral jersey he refused to make, the logo-covered jersey he sold for less on purpose, and how to actually support small brands beyond buying their stuff.Matt Quann is the founder and owner of Ornot, a San Francisco cycling apparel brand he started in 2013. A former bike racer and graphic designer, he built Ornot as the answer to billboard kit: minimally branded clothing, most of it made in the USA, designed around one question: is this something I want? Today Ornot is a team of eight or nine with its own storefront in San Francisco.Follow Matt:@mattqornot  https://www.instagram.com/mattqornot/@ornotbike  https://www.instagram.com/ornotbikeOrnot  https://www.ornotbike.comOutside Is Magic is a podcast about the intersection of creativity and the outdoors, hosted by Christopher San Agustin, founder of Broken and Coastal.Website: https://www.brokenandcoastal.com/Instagram: https://www.instagram.com/brokenandcoastal/Subscribe for new episodes. If this one hit, share it with a friend.#OutsideIsMagic #Ornot #Cycling #MadeInUSA #GraphicDesign #SmallBrand #BikeIndustry #Podcastoutside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

Spencer Kadas quit his data science job at 31 to be a ski bum for a year. No grand plan, just one question: will I regret not doing this? A year later he bought High Above, the Seattle company behind some of the most bombproof, USA-made mountain bike packs out there. He'd never sewn a stitch. A month after the papers were signed, a ski wreck on top of Mt. Baker nearly took it all away.In this episode we get into what it actually takes to buy a beloved, founder-built brand and make it your own: learning bag construction from High Above's original founder, moving the shop from Bellingham to Seattle's Pioneer Square, designing packs in CAD with a CNC fabric cutter, and why doing your own repairs teaches you more about durability than any spec sheet.We also go deep on the new Cascadia, the hydration hip pack High Above spent almost two years developing, with a custom UHMWPE/nylon fabric designed from scratch, roughly four times the abrasion resistance of a standard pack cloth, and a magnetic buckle from a small Olympia, Washington company. And we close on the thing that grounds it all: the pressure to be “super rad” online, and why the real reason we ride has nothing to do with it.Spencer Kadas is the owner of High Above, a Seattle (Pioneer Square) bag company known for bombproof, USA-made mountain bike hip packs. Spencer bought the company in 2024 with his friend Kyle, learned to sew on the job, and has since led the design of the Venture 3D, the Supernatural vest pack, and the new Cascadia.Follow Spencer:High Above  https://highabove.netInstagram  https://www.instagram.com/fromhighabove/Outside Is Magic is a podcast about the intersection of creativity and the outdoors, hosted by Christopher San Agustin, founder of Broken and Coastal.Website: https://www.brokenandcoastal.com/Instagram: https://www.instagram.com/brokenandcoastal/Subscribe for new episodes. If this one hit, share it with a friend.Broken & Coastal on PatreonI started a Patreon. It's where I share the behind the scenes of everything I make — animation, design, the podcast, sewing bags, printing zines, vibe coding. Most weeks I post a video of me building something, unedited, start to finish. The first one's already up: 44 minutes of me making the intro animation for this episode, side quests and all.The podcast stays free, always. This is the rest of it.First 25 to join lock in their price and get the first zine.👉 https://patreon.com/BrokenandCoastal#OutsideIsMagic #HighAbove #MTB #MountainBiking #MadeInUSA #HipPack #PNW #BikeIndustry #Podcastoutside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

What does it take to build an outdoor brand the whole industry starts referencing? For Kyle Siegel, founder of Raide, it started with a problem, not a brand. In this episode we get into how an engineer with stops at SpaceX, Snap, and The North Face ended up building one of the most distinct product companies in the outdoor space, and why he did it product-first, with no logo or name until the month before launch.We talk about the moment his thinking flipped from "I'd like to start something" to "I won't live with myself if I don't," the three products he saw white space for (a ski pack, a running belt, and ski touring bibs), and the discipline of building gear around a single purpose instead of chasing trends or personas. Kyle breaks down his design philosophy: why a product should be recognizable from across the room the way a car is, and why that distinct look has to fall out of the mission instead of being painted on top of it.We also get into the non-linear career path and what SpaceX and The North Face each taught him, manufacturing in Vietnam and Indonesia, the thesis that the high-performance community is far bigger than the big brands think, the case for staying small on purpose, and where AI actually fits for a creative founder. Plus the line he now lives by: don't be too busy chopping wood to sharpen the axe.Kyle Siegel is the founder of Raide, an outdoor brand building purpose-built equipment and apparel for skiing and running. An engineer by training, he worked at SpaceX and Snap before moving into product management at The North Face, then left to build Raide product-first, manufacturing in Vietnam and Indonesia and growing a fiercely specific brand for the high-performance, human-powered movement community.Follow Kyle:Raide Research  https://raideresearch.comOutside Is Magic is a podcast about the intersection of creativity and the outdoors, hosted by Christopher San Agustin, founder of Broken and Coastal.Website: https://www.brokenandcoastal.com/Instagram: https://www.instagram.com/brokenandcoastal/Subscribe for new episodes. If this one hit, share it with a friend.#outsideismagic #raide #outdoorgear #trailrunning #skitouring #productdesign #founderstory #brokenandcoastal #endurancesports #builtdifferentoutside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

This conversation got me fired up. Cait Oppermann is a photographer and creative director in Brooklyn who runs her own studio, FLOWERS, and she's spent her whole career quietly refusing the standard playbook.Cait moved to New York a week after turning eighteen, off a friendship she'd made on early Vimeo, and talked her way into the early days of tech and media in the city. She studied photography at Pratt, came up through editorial and commercial work, and eventually left her agent to build her own thing. Along the way she figured out that her best work only happens when she's having fun, that a portfolio is only as strong as its weakest image, and that her brain works best with a stack of index cards instead of another app she'll never open again.We talk about inventing your own way of working, the pricing tool she built for photographers (BaseRate) because no one else would, why she prints everything and is "allergic to learning from a screen," and how AI is letting creatives build the bespoke tools they used to need a whole team for. It's a conversation about owning your time, trusting your own process, and just making the thing exist.Go check out Cait's work and FLOWERS, and if you're a photographer trying to figure out what to charge, go look at BaseRate.Cait Oppermann is a photographer and creative director based in Brooklyn and the founder of FLOWERS, a creative studio and production company. She published her first monograph in 2025 after a six-year project and built BaseRate, a pricing toolkit for photographers. Her work spans editorial and global commercial campaigns.Follow Cait:Instagram https://www.instagram.com/caitoppermann/FLOWERS https://flowersfullservice.art/BaseRate https://baserate.xyz/Outside Is Magic is a podcast about the intersection of creativity and the outdoors, hosted by Christopher San Agustin, founder of Broken and Coastal.Website: https://www.brokenandcoastal.com/Instagram: https://www.instagram.com/brokenandcoastal/Subscribe for new episodes. If this one hit, share it with a friend.#OutsideIsMagic #Photography #CreativeDirector #FLOWERS #BaseRate #CreativeProcess #Print #ADHD #BrokenAndCoastaloutside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

Steve Crandall is the founder of FBM, the BMX brand he started as an inside joke and an art project that turned into a bike company. Today he runs RadShare, a grassroots nonprofit out of Richmond, Virginia that gets kids on bikes and keeps their heads safe.This one is personal for me. Crandall is one of the people who taught me that BMX was never just about the bike. It was about building your own thing, making zines, making art, and pulling people together when no one was going to invite you in. We get into starting FBM as an outsider looking in, why the best stuff he ever made happened with a group of friends and not alone, the ripple effect of getting one kid stoked, and why something you can hold in your hands still beats anything that gets a second of your attention online. We also talk about bike events as art projects, what RadShare is really trying to do, and what it looks like to keep making your own fun thirty years in.Go give Crandall some love and check out RadShare. They sell coffee to fund the whole thing, so go grab a bag.— Crandall & RadShare —RadShare: https://radshare.org/FBM: https://www.fbmbmx.com/Steve on Instagram: https://www.instagram.com/crandallfbm/— Outside Is Magic —Hosted by Christopher San Agustin, founder of Broken and Coastal.Website: https://www.brokenandcoastal.com/Instagram: https://www.instagram.com/brokenandcoastal/If you're enjoying these conversations, the best way to support the show is to subscribe, leave a comment, and share it with a friend.outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

Meesh and I have known each other a long time. Mutual friends, overlapping rides, the kind of friendship that started by crossing paths in the same places and got real once we both landed in Portland. We come at this work from the same spot too. Two people who spend most of the day alone behind a screen, then go looking for the exact opposite. A trail, a group ride, something printed you can actually hold.There's a tension we both keep circling. We love the outdoors, and we're also being pulled deeper into the digital tools that make our work possible. Knowing where to stand in the middle of that is harder than it sounds.We get into building community through bikes, the burnout that comes with organizing and learning to share the load, teaching yourself to code as a bike courier, the pull toward tangible things in a digital world, and why she's been chasing the feeling of being bad at something new.Michelle Wilcox is a web engineer who taught herself to code while working as a bike messenger in San Francisco. That path took her to Strava, and these days she builds the tools that help public transit agencies keep cities moving. Outside of work she's an organizer at heart, the person who builds the rides and races that pull a whole community together.outside Is Magic is a podcast about the intersection of creativity and the outdoors, hosted by Christopher San Agustin, founder of Broken and Coastal.Subscribe for new episodes. If this one hit, share it with a friend who needs a push to go be bad at something.#outsideIsMagic #CreativeLife #Cycling #CommunityBuilding #DesignPodcastoutside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

Max Young and I came to this conversation from the exact same spot. Two senior creatives, a decade-plus in, standing at the same crossroads and asking ourselves the same questions. What kind of work do we actually want to be doing now? What should we be focusing on? And is the path we're on still the right one?That crossroads can feel isolating. You build something up, get excited about it, and then there's this voice that quietly tries to pull it back down. Turns out Max deals with it too.We get into self-doubt, the leap from designer to creative strategist, coming up through punk and DIY culture, the pull toward physical objects in a digital world, and the slow work of untangling your identity from your job title.Max is a designer and art director who spent years in the sports world, most recently at the Seattle Mariners. He runs Love Machine, a gravel cycling project rooted in Vancouver.Follow Max: Instagram: https://www.instagram.com/dmaxyoung/Website: https://www.dmaxyoung.com/Love Machine: https://www.lovemachinecycling.ca/Love Machine Instagram: https://www.instagram.com/lovemachinecycling/outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

Laura Kinman spent 25+ years in the outdoor industry, and she didn't plan to start a brand. Then, in October 2024, she was laid off from Patagonia while flying home from Vietnam. She calls it the day she "won the lottery."In this episode, Laura traces a winding path. Growing up hunting for sharks' teeth near Myrtle Beach. Meeting her husband on a 1990s bulletin board system talking about 90210. Living the "Rachel from Friends" life as a young buyer in New York. And finally landing a job at Patagonia she felt completely underqualified for, where she "went in a climber and became a surfer."We talk about imposter syndrome, the quiet grief of a layoff, learning a sport as an adult, and the decision to build Coastal Range Collective: a women's swim and surf brand made for the "other 90 percent," the women still paddling out at 50, 60, 70, not just the elite 1 percent.Honest, funny, and a little tender. A conversation about second acts and what you do with the time you're given.outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode of outside Is Magic, I sit down with Braydon Bringhurst, a professional mountain biker, filmmaker, public speaker, father, and the founder of the Hard MTB League. You may know him from his film 8,600 Feet, but this conversation goes well beyond the bike.This one is about process. About what it actually takes to overcome something hard, and what the bike can teach you when you treat it as more than a sport. We talk about turning pain into action, building self-belief through repetition, and why the way you treat people who can do nothing for you might be the only thing that really matters.We get into:- The mindset behind attempting the impossible on a bike- Why overcoming isn't one massive effort, it's information- How pole vaulting shaped a hyper-detailed approach to riding- Building community over competition with the Hard MTB League- Finding the right people instead of convincing the wrong ones- Treating everyone the same, regardless of what they can do for you📬 Join the Coastal Letterbrokenandcoastal.comoutside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode of outside is Magic, I sit down with my longtime friend Jarrod Allen. We go way back to our BMX days, and over the years our paths have continued to cross through creativity, work, family, and life.This conversation is about growing up without losing yourself. We talk about authenticity, gratitude, showing up for the people around you, and navigating change while staying true to who you are. It’s honest, reflective, and rooted in lived experience.We get into: • Growing up and evolving without letting go of your core values • Lessons from BMX and DIY culture • Family, responsibility, and perspective • Gratitude as a grounding force • What it means to keep showing up over timeoutside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode of outside is Magic, I sit down with Kyle von Hoetzendorff — one of the first people I met when I moved to Portland, and someone I’ve respected for years across the outdoors, creative work, and community.Kyle is a partner at Lucky Day, a storyteller, a cyclist, a traveler, and one of the most thoughtful humans I know. This conversation was a chance to slow down and go deeper — to talk about empathy, identity, leadership, adventure, and what it really means to find common ground with the people around us.We get into: • Growing up and the early experiences that shaped him • Learning empathy and navigating conflict with curiosity • Transitioning between careers and stepping into ownership • Riding bikes as a way to explore, connect, and process life • How to keep your heart open in a world that feels divided • Why community is the thread that pulls everything togetherIt’s honest, grounding, and one of my favorite conversations — the kind that stays with you long after it’s over.outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

This episode dives deep into creativity, identity, and how to stay grounded when life keeps changing. Jake shares lessons from Instrument, Google, cycling, fatherhood, and co-founding Apogee Bikes.EPISODE OVERVIEWIn this conversation, Christopher sits down with Jake — Creative Strategy Lead at Google Brand Studio, early strategist at Instrument, longtime cyclist, and co-founder of Apogee Bikes.They talk about: • Finding identity again after becoming a parent • Staying grounded in a noisy digital world • Building a strategy career at Instrument and Google • Learning leadership and protecting people’s time • Building Apogee Bikes and launching a small brand today • Community, cycling culture, and what needs to evolve • Why provenance matters and how brands build meaning • The emotional weight of losing old versions of yourself • How to keep showing up creatively even when life gets hard • The one belief that keeps Jake centered: Assume good intent.This one is full of wisdom, honesty, and perspective.ABOUT JAKEJake is a Creative Strategy Lead at Google Brand Studio, former Strategy Director at Instrument, cyclist, dad, and co-founder of Apogee Bikes. His work spans brand strategy, product vision, community building, and the intersection of creativity and the outdoors.Apogee Bikes: https://apogeebikes.comInstagram: https://www.instagram.com/jakeszy/If this episode resonated, hit subscribe, drop a comment, and share it with a friend. Join the newsletter at brokenandcoastal.com for stories, gear, and new episodes.#outsideisMagic #Podcast #CreativeLife #BrandStrategy #GoogleBrandStudio #Instrument #CyclingLife #ApogeeBikes #CreativeProcess #ParenthoodJourney #DesignAndOutdoors #MountainBiking #CreativeCareeroutside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode of outside is Magic, I talk with illustrator and designer Brett Stenson about creativity, style, community, and the long, messy path of figuring out who you are as an artist.We dive into everything from his early days in the Milwaukee BMX scene to discovering design through zines and catalogs, to eventually finding his way to Young Jerks — one of the most trusted studios in branding and illustration today. Brett shares how he builds rules for himself, how he breaks them, how he navigates identity through his work, and why surrounding yourself with the right people can change your life.We also go deep on collaboration, intuition, pushing past fear, and allowing yourself to explore without losing who you are. And toward the end, the conversation shifts into something more personal — what it means to show up for your community, how the world is changing, and why speaking up matters.🎧 If you’re a creative who’s ever struggled with style, confidence, or the pressure to stay in one lane, this one is for you.outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode of outside is Magic, I sit down with Sean, a creative working at Rapha, to explore how architecture, design, and sport all intersect through storytelling and process.We talk about growing up in Switzerland, the value of reflection, and what it means to create work that feels intentional — work that comes from curiosity, not ego. Sean shares lessons from his time in architecture school at Cornell, transitioning into visual communication, and finding his place at the intersection of creativity and the outdoors.We dive deep into what makes Rapha’s creative culture unique, the balance between craft and freedom, and how running and trail races have become his way of staying connected to the mountains and himself.🎧 Listen if you’ve ever wondered how to keep growing, stay inspired, and build a creative life that actually feels like you.outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode of outside is Magic, I sit down with professional skier, artist, and filmmaker Sage Cattabriga-Alosa for a conversation about creativity, mentorship, and what it means to stay inspired after two decades in the mountains.We talk about doing hard things, learning to love the process, and finding balance between creating for yourself and creating for the world. Sage shares lessons from a lifetime of big lines, film shoots, and creative pursuits, from early days with Teton Gravity Research to how he now thinks about legacy, mentorship, and raising kids in a digital world.It’s an honest, grounded talk about timing, presence, and rediscovering joy in the work.🎧 Listen if you’ve ever needed a reminder to slow down, stay curious, and do it for yourself first.outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode of outside is Magic, I sit down with artist, mountain biker, and psychology student Serena Rio for a conversation about fear, creativity, and the art of stepping outside your comfort zone.We talk about her evolution from graffiti and murals in New York to painting in Los Angeles, her obsession with making friends, and how mountain biking became a mirror for courage and growth. Serena opens up about overcoming fear, finding balance through meditation and movement, and how psychology is shaping her next chapter, helping artists and athletes perform at their best.It’s an honest talk about change, curiosity, and why comfort is the enemy of growth.outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

This week there’s no guest, just me. I wanted to take a moment to share where the podcast is at, why I started it, and what I’ve learned 16 episodes in.I talk about the intention behind outside is Magic, the challenges of scheduling and editing, the process of putting an episode together, and why these conversations have been so meaningful to me. It’s a little peek behind the scenes and a chance to reflect on where this project is going.If you’ve been enjoying the show, the best way to support it is to share an episode with a friend, leave a comment, or reach out with feedback or guest suggestions. Thanks for being here.outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

I am joined by Bryan, someone I first met in the NYC cycling scene and really got to know on the Oregon Outback, a 364 mile ride across Oregon.We talk about growing up around skateboarding, finding photography, the move from New York back to California, and what it takes to keep showing up as a creative. It is a simple story about friendship, bikes, and finding your voice behind the lens.outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

Jeremy Dunn has been shaping cycling culture for years. From co-founding The Athletic to making zines, hosting rides, and creating community through the simple joy of sport, his work has always been about more than products. It is about people.What I admire most about Jeremy is his openness and his willingness to bring others into his world, to lift them up, and to give them a platform to shine. In this conversation we talk about zines, subcultures, community, and the importance of keeping it fun.outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

Fear can stop us in our tracks, but Chris Burkard reminded me that sometimes the only way forward is to do it scared.Chris is one of the most recognized photographers and explorers of our time, but what stands out most is his openness and his willingness to share his process, his lessons, and his story in a way that lifts others up. In this conversation, we talk about fear, risk, slowing down, and what it means to create with purpose.If you enjoy the conversation, subscribe to the channel and follow outside is Magic for more stories at the intersection of creativity and the outdoors.outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

Life moves fast and summer in the Northwest feels even faster. My conversation with Jenn Levo is about holding onto those fleeting moments, making space for creativity, and finding balance between work, play, and everything in between.Jenn’s story stretches from Ohio to SCAD, from building bikes at Vanilla and Speedvagen to designing bottles at Hydro Flask. We talk about the lessons learned in sport and design, the pull between structure and freedom, and what it means to live like you are dying.Guest Links@jennlevooutside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode of outside is Magic, I sit down with photographer and rider Kyle Emery Peck.We talk about growing up in BMX, lugging around a Hasselblad on massive rides, and how bikes shaped the way he sees the world. Kyle shares how photography became his career, his take on film vs digital, and what it means to hold onto style and humanity in an AI-driven world.We also go deep on grief, depression, and how riding bikes can save you when life gets heavy. This one is honest, raw, and inspiring, a reminder to just be yourself, fail forward, and keep riding.outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

Billy Sinkford is the founder of Clipless Communications and the Director of the MADE Bike Show. A handbuilt bicycle show that celebrates craftsmanship, culture, and community.In this episode of outside is Magic, we talk about Billy’s early connection to bikes, the journey that led him to launch Clipless, and the vision behind the MADE Bike Show. We dig into the importance of celebrating craftsmanship, creating spaces for community, and why events like MADE matter now more than ever.📌 Listen to more episodes: https://outsideismagic.com 🎙 Subscribe to the podcast: Available on Spotify, Apple Podcasts, and YouTube 📷 Follow on Instagram: https://instagram.com/brokenandcoastal#MADEBikeShow #CyclingCulture #BikeShow #HandbuiltBikes #OutsideIsMagic #BillySinkford #CliplessCommunications #CyclingCommunity #BicycleDesign #BikeLifeoutside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode of outside is Magic, I sit down with Nate Hoe, founder of Windthrow, a creative retail space in Seattle that's part gallery, part store, part cultural experiment.We talk about the art of slowing down, trusting your taste, and building a shop that feels more like a conversation than a transaction. Nate shares his journey through creative retail, the lessons he’s learned from the outdoors, and what it means to make space for care, intention, and community.—🎧 Listen to the full episode on Spotify, Apple Podcasts, and everywhere else.📝 Subscribe to the newsletter for behind-the-scenes thoughts and new drops: https://brokenandcoastal.com/newsletter📸 Follow along: @brokenandcoastal #outsideismagic #creativepodcast #windthrowoutside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In episode 13 of outside Is Magic, Christopher sits down with Natasha Woodworth, founder and creative force behind Curious Creatures, a mountain bike apparel brand based out of Montana. We talk about:Building a brand rooted in valuesSlowing down to move with purposeThe magic of rituals and toolsBalancing motherhood, creativity, and entrepreneurshipAnd why curiosity might be the most important design tool of allIf you’ve ever felt the pull to make something meaningful, this one’s for you.Guest Linkshttps://wearecuriouscreatures.com/Listen now on YouTube, Spotify, and Apple Podcasts.outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

John Watson is the founder of The Radavist,  a beloved cycling site rooted in storytelling, photography, and independent thought. In this episode, we talk about what it means to build something on your own terms, the highs and lows of creative work, and how bikes became a medium for so much more than riding.We get into the early days of blogging, navigating burnout, the impact of community, and how John’s managed to keep The Radavist weird, personal, and honest — even as the industry changes around him.Whether you’re a cyclist or not, this episode is about staying true to your voice, creating space for others, and learning to move a little slower.Guest Linkshttps://theradavist.com/outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode, I sit down with Naohmi Monroe and Ginger Boyd, co-founders of Amiga Studio, to discuss creativity, collaboration, and the lessons learned from building a values-led business.We explore the early sparks that shaped their creative paths, the leap from freelance and full-time into starting their own studio, and the trust that keeps their partnership firm. We also delve into the realities of advocating for representation in commercial work, building crews with intention, and overcoming creative blocks, both individually and collectively.Amiga Studio is more than a production house. It’s a practice in showing up with respect, clarity, and purpose. This one’s packed with honest reflections and hard-earned wisdom.Guest Links: https://amigastudio.co/outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode, I talk with illustrator and designer Casey Robertson about the long road to finding your creative voice. Casey shares how skateboarding, Thrasher magazine, and the pandemic all shaped his unique style—and why he's less interested in chasing trends and more interested in making honest work.We get into creative burnout, pricing your work, dealing with clients, and why the real superpower is staying grounded in your values. This one's a must-listen for anyone building a creative career outside the lines.🎧 Available now on Spotify, Apple Podcasts, and everywhere you listen. 🔗 Subscribe for more conversations like this. 📸 Follow Casey on Instagram: @champagne_rodman 🌐 Follow the show:  @BrokenandCoastal ​outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

Gritchelle Fallesgon is a Portland-based photographer with a background in graphic design and roots in punk and DIY culture. In this episode of outside is Magic, we talk about what it takes to leave the safe path, how to rebuild your creative identity, and the power of showing up fully as yourself.We get into her transition from designer to photographer, navigating burnout, finding her voice in a male-dominated industry, and the importance of rest, self-trust, and owning your creative process.🎧 Available on Spotify, Apple Podcasts, and everywhere else. 📬 New episodes drop weekly. 📝 Follow @brokandcoastal for behind-the-scenes and upcoming guests.🔗 Guest Linkshttps://www.gritchelle.photos/#outsideisMagic #gritchellefallesgon #photography #creativejourney #burnout #punkethics #creativeprocess #brokandcoastaloutside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode, I sit down with Tom Briggs, designer, creative director, and one of the minds behind some of the most impactful work in cycling, music, and identity design.We talk about how punk and DIY ethics shaped his creative foundation, how he approaches big design challenges, and why doing good work leads to more good work.Tom shares lessons from designing for Specialized, building a student loan documentary, rebranding Moog, and working with people who deeply care about the outcome. We also dive into creative burnout, finding your path, and learning how to work from a place of alignment, not ego.If you’re into design, culture, or just trying to build something that feels true to you, this conversation hits.Guest LinksWebsite → https://tombriggsdesign.com/Instagram → @tombriggsoutside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode, I sit down with Ron Lewis, a musician, rider, and route builder, to talk about the creative process, burnout, music, and the quiet lessons that come from spending time outside.Ron shares how he approaches life like a trail: one turn at a time, guided by feeling and intuition. We dive into how storytelling shows up in his design work, the role music plays in shaping perspective, and what it means to move through life slowly, with intention.We also talk about the tension between passion and burnout, learning to trust your pace, and why sometimes the best thing you can do is just show up.Whether you’re a cyclist, a creative, or somewhere in between, this episode is a reminder that the long road often leads to the good stuff.Guest Linkshttps://www.omtm.cc/https://www.instagram.com/healthybounce/outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode of outside is Magic, I talk with creative director Anya Miller about her path from architecture to brand storytelling and how sometimes the most honest career moves start with asking yourself what actually feels good to make.We dig into how Anya found clarity by mapping the parts of her work that lit her up (and the ones that drained her), how she made the leap into brand strategy, and how she’s built thoughtful campaigns for brands like Mountain Hardwear. She shares lessons on creative leadership, bringing heart into every project, and why her motto lately is “more than nothing.”Guest Linkshttps://www.mindfulcreative.com/https://www.instagram.com/anya_miller/outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

Gabriel Amadeus Tiller builds things that matter—trails, systems, communities. We talk about slow creative work, staying grounded, and building with care. From the Oregon Timber Trail to burnout, bikepacking, and mapping with meaning, this one’s packed with insight.Guest Linkshttps://orogenesiscollective.org/https://www.instagram.com/gabrielamadeus/outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode of outside Is Magic, I talk with painter and craftsman Lucas Strain, founder of Sparkle Factory and lead painter at Allied Cycle Works.We dive into his journey from a rough childhood to becoming one of the most respected custom bike painters in the country. Lucas shares how mentorship shaped his path, how nature informs his color choices, and why he sees himself more as a craftsman than just a painter. We also discuss creative blocks, balancing discipline with design, and what it means to build something that feels honest, human, and enduring.It’s a conversation about resilience, creativity, and doing what you love, even when it’s hard.Guest LinksSparkle Factory Paint@lucas_strainoutside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.outside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In the first episode of outside is Magic, I sit down with Portland-based frame builder Ira Ryan—founder of Ira Ryan Cycles. We talk about what it means to build something with your hands, the balance between creativity and responsibility, and the lifelong process of becoming a good human.Ira opens up about his journey from bike messenger to master craftsman, how he stays inspired, and why living on a human scale still matters. It’s honest, reflective, and full of perspective from someone who’s spent the last 20 years shaping bikes—and life—with intention.Guest LinksIra Ryan Cycles https://www.iraryancycles.comInstagram @iraryancyclesoutside is Magic is hosted by Christopher San Agustin.Produced by Broken and Coastal.Follow us on Instagram @brokenandcoastalHelp spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.