The Truth About Launching on Kickstarter | Khierstyn Ross | Launch and Scale | Bonus Episode

Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early-stage growth for online physical product brands. Through Khierstyn’s work, she’s helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others. Khierstyn believes in empowering online product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms.In This Conversation We Discuss: [00:00] Intro[00:58] What Launch and Scale™ does[01:31] Launch and Scale is the question Chase always asks[01:55] How Khierstyn ended up launching her own business[04:47] The crowdfunding landscape is very different today[05:19] From crowdfunding to pre-orders/Shopify launches[05:58] Clarifying that “Kickstarter” means crowdfunding[06:29] Why is product validation important?[07:27] Validate products before crowdfunding[08:23] Product validation: Small runs[09:34] Product validation: VIP programs[10:56] The duality of interviewing podcast hosts[11:21] Shopify vs Kickstarter on product validation[12:04] Weighing in on Shopify and Kickstarter[13:11] The downside of Kickstarter being popular[15:50] Shopify provides a more controlled launch[16:16] Breaking down the expenses on Kickstarter[17:37] You essentially run 2 campaigns on Kickstarter[17:55] If Khierstyn would choose, is it just Shopify?[18:47] Don’t use the Kickstarter model on Shopify[20:13] Kickstarter is viable, just know the risks[20:39] When should you reach out when you have an idea?[21:38] Where to find KhierstynResources:Subscribe to Honest Ecommerce on YoutubeSubscribe to Launch and Scale™ @LaunchAndScaleConnect with Khierstyn linkedin.com/in/khierstynUsing a proven growth system to quickly test, launch, and scale your product through Kickstarter and Shopify, profitably launchandscale.coIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!