Hey everybody, before we go into today's podcast, I wanted to say that a new book is coming, the follow up to Jap, Jap, Jap, Jap, Jap, Jap, Jap, Jap, left hook, but I finally captured what I've been doing for the last 20 years as an entrepreneur, as a creator and influencer, as an operator of a marketing company that works with Fortune 500 companies, and really the punchline of what I'm seeing in society, which is day trading attention, how to actually build brand and sales in the new social media world. I'm really proud of this book, it goes so detailed, it goes macro and micro as I like to roll, and so if you've not picked up a copy yet, go to gerrybe.com slash dta, which stands for day trading attention. The updated version of the marketing manual for your marketing team, definitely be able to social media person that runs your stuff, you need to get a book for them, and definitely the marketers and Fortune 500 for your staff and the entrepreneurs and creators and influencers who are trying to build something for themselves, so proud of it. Hope you enjoyed as much as I enjoyed putting it together.
The manual that we are gonna give to everybody when they join the media to read, and hopefully the manual to the modern marketing world, and especially the social media first world, day trading attention out this May, 2024, pre-order your copy now. If you're just doing it for the Lambo or the money, you're gonna get caught, because you're not gonna like it enough to self-esteem. You're still putting in the work to try to be good at a tournament, because you fucking like it. You just ask me why am I still working, because I like it, and I'm good at it.
You like it, and good at it, and good at it. Or the only two sustainable things. You've gotta have one of them, but the fucking Nirvana, the fucking Apex, the fucking tippy top is when you got both. Attention is the number one asset.
Oh my God, it's been so long, bro. Dude, it's so good to see you, bro. Thank you. I really want you to tell the thousands of people that are watching across all the other platforms who don't know who you are yet, because you're gonna grow into all of them, just some two seconds about you.
Actually, a lot of them know, because that podcast we did, people bring it up to me all the time. How that podcast with you made them feel comfortable and letting their kids play Fortnite all the time. Oh, well, okay, well, I also want to get unlimited love to your whole community that's watching right now. Yeah, we have 120,000 people watching right now.
So we got a lot of people watching right now. Don't use the chat for me watching for Gary. I'm clicks, also known as clicks. I do, I'm a Fortnite player, and I stream on the side, and I make content and stuff like that.
Bro, you are literally living the dream of so many teenagers. How are you not letting the fame and the money fuck you up? Let's start with that. That's the first real question.
Man, I thought I was the one interviewing you Gary. I'm gonna be honest. You're allowed to, but I just really think you probably don't have it fully figured out because you're a normal young person with that level of fame and money. It's always gonna fuck up shit and you're probably chasing the hookups.
And I, oh, you're dude, you're fucking living life. But like, there's at some level. Like, I'm just really proud of you. Thank you, bro.
I know you, enough to know. And like, I'm just proud of you. And like, I'm really asking you, like, how the fuck are you? Like, what do you think you're doing well?
Or what is working for you that's allowing you not to completely go off the reservation and be a complete fuck up? Oh, man. Why definitely think it's like the way I was raised. You know what I'm saying?
The way I was raised my family and all that. It's actually raised me to not blurge my money. Number one, like my whole entire family's like fully Italian. They're always like, Stacy, say putting in the bag and all that.
So it's like, making money. Like, I don't really be sending too much money other than like, you know, gifting myself some stuff every year other than that. It's like, focus on the career. Don't let anything get to you.
It's all like, my main thing that I really focus on is if it's not gonna be a big deal in like a year, watch us over it in general. So that's the one thing that I'm like trying to work on, not really care about, like the little stuff that's making me mad. And other than that, that's about it. Gary, I'm gonna be honest.
How are you feeling about the competitive side of your career? Like, I'm your competitive gamer. You're so unique because you're actually great at the game, but you're also such an entertaining streamer, right? Like, you know, the cliche thing in gaming is like, they could be a personality, but they don't have the skill set in the game.
You really are unique, almost like an Andre Agassi in tennis. Like, the way he came up in the 80s, 90s, whatever it was. Like, he was cool as fuck, but he also the play, which was like, you know, do you recognize that in you? Or are you proud of that?
Is that something you try to work on? Do you get scared as you get more fame and opportunity and money that you might use your skill set as being a top player? You know, the 14-year-olds and 13-year-olds are coming out. He's like, it's crazy that somebody here age knows that there's youngsters coming up that like, have 100% of their time working on their craft.
Like, you did when you were fucking 30. Like, what's the real mindset on that? I mean, I always thought like the older I'm gonna get the worse I'm gonna get, but now I'm 19 years old. I feel like, I feel like I'm honestly still on my prime.
Like, last championship was like one of my best places since I ever played. I know, I was proud of you, bro. And that was huge. What place did I get, Gary?
Fourth or fifth? Oh, wait, I thought he was lying. I thought he was lying. What the fuck do you think you're fucking talking to, bro?
Damn. I feel the fuck attention. And I know some people should happen there where like, you missed the spot, bro. I fucking pay attention.
Damn, don't you, Gary. I didn't know you were gonna. I fucking got here by accident. I fucking don't tend to want to let me fuck on earth.
Yeah, you're gonna fucking know, Gary. Damn. We got, we got four out of like millions of people, but that was like a super good place to me. That was like the grand finals.
I think we catch on like 50, 60 grand, but it's more about just doing good and keeping that up. So now in my career, it takes a lot more effort to do good since I was 13. Like 13 was like, to be honest, I was winning and all that. But now it's like, I actually need to put in the work and I need to actually grind.
Now that I'm older. So that's the part I'm proud of you, right? Like the whole like, was this right? Like I was talking when your teammates and my team like, you like went to Germany for better Wi-Fi to prep for tournament.
Like you're putting in the work. Yeah, no, I did go to Germany. Was that right? I went to Germany for Hugo Boss.
But then I streamed like 24 hours before I went to Hugo Boss or in Germany, which is cool. I just appreciate that you're working on your crap. Like dude, again, I'm gonna say it again. I know exactly the life you're living right now.
A lot of you are here, no, you have so much opportunity to not be putting in the work and doing it right. And you're putting in the work, you're doing it right and I'm proud of you. Thank you, bro. That's a good question I'm gonna ask you.
Okay. Like you're worth over like $300 million, billions of dollars in companies and all that. Why do you care? Like why are you still streaming?
You are streaming your whole entire day, 11 hours a day. Once you're already accomplished, like all what you want to accomplish in life. Because I haven't accomplished what I wanted in life. What I want out of life is enjoying the process, right?
I've never been about the trophies. I just like the process. I like the practice as much as I like the games. And I definitely don't like the trophies.
I don't live for the trophies. I don't live for the cheering of the crowd. I live for fucking my process. I love being an entrepreneur.
I love being entrepreneur. I love putting out content that might help someone else. And honestly, Gary Vee, me, is the person that I wish was around when I was 15. You know, we grew up in a different era than you did.
We didn't have the internet. I didn't have the internet. That's crazy. That is really crazy.
Forget about Twitch. Forget about social media. We didn't have the internet. I wasn't on the internet until I was 18, about your age.
Saying that is. So for me. That is crazy. So for me, I love putting out content for make pretend 15 year old me that I would have been affected by them.
Think about what you answered. Why am I good? Because my family gave me good money relationships. Italian family, same, same, same.
A lot of people don't grow up in that world. They don't get the luck of that. And so the way you get better in life is you find other people that aren't your family and you're upbringing, that bring you value. I see what you're saying.
You're saying like, we see you as that someone who's gonna give us like inspiration to how to succeed and all that stuff. And not even just you. Just someone who doesn't have like a family figure giving them good advice. At some level, like when you're in a good place, you wanna give.
And like I'm in a good place before I had the money and the recognition. Like all my homies that I grew up with, I'll tell you who I was in high school in college. I was always nice because I was already good. I was always happy.
I wanted, I was always that way. And so I get a lot of joy out of getting an email or DM for my kid of like this one clip meant this to me. It's like, you know this, you're living the same life and you're doing it from an entertainment standpoint or from a laugh standpoint, teaching people how to be better or an aspirational standpoint to want to be like you. Like this is why I think I take a lot of pride and why I pay attention to you as like kids need people to look up to that are doing it a good way.
Okay. I'm seeing that, I'm seeing that. So for the kids watching my show right now, who don't have anything to do, they don't wanna go to college. They wanna do social media.
They wanna do consecration. They watch my streams and all that. What is the best advice that you would give them to start or to make their first millions, make their first $1,000 in all that? Cause I can't, I can't even answer that question.
When they ask me, I'm like, maybe like start on TikTok, start doing that. But you're basically saying to do that one time mind. So I can tell all the people in my chat. So everybody listen, first and foremost, and this is like heady shit when you're 13, 16, 12, it's first about being self-aware.
Like if you don't know yourself, you're dead. So like I get that everybody wishes they were as, like they want to be a professional gamer, but you happen to be naturally good at it. And then you build your skills on top of it and put in the work. So natural talent matters, right?
Natural talent matters and work matters. So what I would say to a lot of people is you've got to really put in the work, but deploy it against something you like, or you're good at, or you're interested in. Like if you're just doing it for the Lambo or the Money, you're gonna get caught, because you're not gonna like it enough to self-sustain. You're still putting in the work to try to be good at a tournament.
We just talked about that, because you fucking like it. You just ask me why am I still working? Cause I like it, and I'm good at it. You like it and good at it, you like it, and good at it are the only two sustainable things.
You've gotta have one of them, but the fucking Nirvana, the fucking Apex, the fucking tippy top, is when you got both. And everybody who's listening in your world needs to understand, right? Understand that they have to figure that out for themselves. They can't want to be you or anybody else.
They need to be themselves, and they gotta figure that out. They can be inspired by, but they're gonna have to figure out their framework on that. I'm gonna be honest, that hit, that hit Gary. I get that.
Cause people look at me and they're like, all right, they wanna become like a four-night player, or stuff like that. But they grind 12 hours a day and they're still ass at the game. Maybe that's just not for them. Yeah, no, that's exactly what it is.
Like I wish that I was a lot of different things. I wish it could be the quarterback of the Jets, so I can win a Super Bowl. I want it bad. But that's not in it for me.
And some people want to be stand-up comics and rappers, and comedic influences. But they're not gonna be shingilists. They're not as talented, right? And that's gonna be, now they could be better at stand-up.
Like what people understand is the hard work is only a piece of the equation, but that doesn't mean you can't be better at it. For example, right? You know that if they're 12 hours at it, they're ass-by-your-standers, cause you're fucking one of the best players in the world. But they're way better than they were a year ago, and they might've went from like the 13th or 19th best kid to the second best kid, but that doesn't mean they're gonna win fucking tournaments.
That's what he's got a ceiling. And by the way, that's okay. They could become a professional streamer, stick with me on this, cause this is some shit that your world's not talking about. They could be a streamer that makes 55,000 a year in love life.
They live within that. There's a lot of people making 55,000 a year, being an assistant manager at a Dollar General, that it would've been, but that loves gaming, that it would've been better that they need 55,000 playing fucking Fortnite, or whatever the next game's gonna be, or call do whatever. So there's levels to this game, right? There's levels to this shit, Gary.
Levels to shit. So like, look, millions like you at it, but they might make 130,000 a year in Twitch revenue, and that would be a remarkable life, and real talk, they may end up being happier than someone who makes 30 million a year. 100%. So there's different levels to this shit.
Yeah, no, you're right on that. You 100% right. A question for me though, aside from the streaming and all that, let's just say I have a load of money, right? And I'm already into real estate, and I'm already doing stocks and all that.
What would you invest millions of dollars in right now, 2024? You think, like obviously nothing's promising, but you think it's gonna go up in the next five years. I think understanding your situation, I think a couple things. One, investing is tricky, but I'm very, very bullish internet companies.
The world is only going more technology, and I think they have big advantages. So the best tech companies in the world, the Apple, the Amazon, the Facebook, the Microsofts, they're really nice. I don't think there's no such thing as a safe or guaranteed bet, but if I was really investing, and I didn't have a deep passion for something. So let me tell you about me, I'm very high risk when I go to investing.
I like investing in early stage companies. I'm okay with using the money to go to zero, because I get enjoyment out of that. I want to be me. But if you were really asking me, and I'm answering you, if it was just me and you and dinner, and I'm letting everybody watch, I like internet companies because they have big advantages, because the world's going more technology, not less.
Okay, so you're saying startup companies, are you saying startup companies that are already big, and you see already becoming more big? I feel like you're asking the question from your point of view, like actually you, so I'm giving you an answer of what I probably do to diversify with you. I would say you're obviously getting your money probably managed at this point, given the size and scale that you're at. But if you're asking me, there's things that are trying to true, the best innovative companies as public stocks that are mature companies tend to do well if the world keeps adding to the technology place, and I think we're gonna have acceleration.
I think the big tech companies are gonna have big advantages in AI, I think the government's gonna want to regulate it, and so I'm just trying to think through that stuff, but reality is investing is always hard. And by the way, you have money at a very good time flex, you can actually make money on your money, T-bills, you can get real interest on your money, that didn't exist five years ago. Gary, this is the thing, dude. This is like, I'm just gonna fool me myself.
Like, dude, I'm investing on my money, I'm getting like a six percent return on my money, right? Which is good, right? Which is really good. My dad and my team always does that really good.
But it's like transparently, I don't see as good. Like, I want to be making a lot more. Do you know what I'm saying? Of course I do.
You should tell your parents or your dad or, and the people that you should literally take a percentage of that, a small percentage. Like, you should be allowed to take a million dollars and invest it in very early stage companies, and try to get an 8,000 percent return. That's what I'm talking about. That shit would be the shit that gets me going.
No, it's not. But by the way, to make 8,000 or 800 or 500 percent 5X, 15X, 50X, that means it's very likely, very likely that it's gonna go to zero. Yeah, it's not gonna lose a no. Well, then, you know, again, and for everybody whether it's $5 or a million, if it's a percentage that you're able to lose, that's when you go high risk, high reward.
When it's not, then you just take your small. Okay, I'm not on your level yet, you know, if I lose a million, let me tell you, I need to get out of here. So then maybe you need to decide to only put 100,000 into ridiculous, high risk. I'm messing, I'm messing.
I'm messing, I'm messing. I know exactly what you're saying. Hey, exactly, exactly. I don't wanna blow up your spine.
You can humble for you, bro. I know exactly where you're at. Hey, listen, dude. I'm trying to become like you, Gary.
I'm gonna be honest. You have the point where you love life and you have fuck you money, bro. And you have fuck you respect. When you, it's not about the money, but when you walk in that room, bro, the amount of times where I'm with you, I'm gonna suck you off for a second.
The amount of times where you go in a room and every mother fucker shuts the fuck up and just looks at you, is actually insane. Like, I mean, I would go to events with Gary in the amount of respect that he gets. It's like, you feel like, you're going in that room. I feel your order.
Like, I feel the degrees change in the room. I wish I was joking, I'm being dead ass, Gary. And I'm like, how do I get like that dude? You're not even tall though, that's the thing.
It's not, it's not, it's not, it's not, I'm six foot. Aren't you? Yeah, I'm six foot, come on, bro. Wait, you wanna make a real bet that you have to come and we measure you officially under 5'11?
Uh, cuz everybody do that says they're six foot on the dot is 5'11 something. Yeah, I'm not be 5'11". But hey, I'm almost there, so that's what matters. But back to the question.
Bro, the question is, you keep doing things, one of the things you do well, and I see how you move with these kids, you keep giving a fuck about others instead of just yourself and not exactly that same thing's gonna happen with you and you're gonna go there. Wait, you just said, give a fuck about, don't give a fuck about myself, or give a fuck about others? That's right. I mean, it's not don't give a fuck about yourself, but the reason you're gonna be respected too, is when you actually care about other people, and you've put W's on the board, then you're that perfect mix of when you walk into a room and good shit happens.
They either like you for who you are, or what they've heard about how you actually move behind the scenes, or they like you for being actually accomplished or doing things, but when you can combine them both, it creates that level of war up. Yo, you just said something. Yo, you need to repeat that, cuz I thought it's the opposite, Gary. I thought it's fuck what people say about you, bro.
It should keep on saying you're lying to do you. No, don't value other people's opinions so that you because it's triggering insecurity. That's right. But caring, actually caring about others is exactly right.
Not being affected by judgment, by people who don't know you, that's a different play. Okay, okay, I get it now, I get it now, I get it now. I'm gonna bounce.