The Truth About Making Six-Figure Podcast Ad Deals with Jonathan Levitt | Ep 87

Jonathan Levitt is the host of For The Long Run and the founder of Long Run Labs, a fast-growing podcast collective serving the endurance, outdoor, and performance industry. After leaving his high-paying tech job in 2025, Jonathan went all-in on podcasting and brand partnerships, building a network of 24 shows and more than 600,000 combined monthly downloads. In this conversation, Jonathan reveals how creators can think like marketers, price like professionals, and build long-term partnerships that big and small brands actually want to invest in. He breaks down the systems, structures, and strategies he uses to negotiate better deals, deepen audience trust, and help podcasters earn more without compromising integrity. In this episode, you’ll learn: The pricing blind spots that cause most podcasters to undervalue their work Why brand alignment drives better partnerships than audience size alone How Jonathan uses performance marketing, audience psychology, and lived-in storytelling to win repeat deals The operational habits that keep partnerships running smoothly and drive reliable results ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leaving a review on Apple Podcasts or Spotify helps more podcasters find us. ✅ Want to grow your visibility through podcast guesting? PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/ 💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with Jonathan: Website: https://forthelong.run Instagram: (@jwlevitt) https://www.instagram.com/jwlevitt/ LinkedIn: https://www.linkedin.com/in/jonathanlevitt/ If you enjoyed this, you might also like our previous episode: Mastering the art of securing sponsorships for your podcast with Jonathan Levitt https://shorturl.at/hJXSD 💌 Questions or want to say hey? Reach us at [email protected]