The Truth About the BBB: What Every Business Owner Should Know | Melanie McGovern Interview

On this episode of New York’s Business Podcast, we’re joined by Melanie McGovern, Director of Public Relations at the International Association of Better Business Bureaus—and trust us, this one is an absolute must-listen for any business owner.We go deep into:How to respond to complaints and bad reviews (and why they’re actually opportunities)The truth about BBB accreditation and what it really meansOnline reputation management best practicesHow to avoid business scams and the rise of phishing attacksThe power of responding to reviews—good or badWhy influencers and online businesses should seriously consider becoming BBB accreditedHow the BBB stays relevant in the world of AI, fake reviews, and scammy social media offersMelanie also shares why most consumers care more about how you respond to a complaint than the complaint itself—and how small businesses can set themselves apart just by showing they care.If you run a business, work with customers, or care about trust in the marketplace, this is one of those episodes that could literally save you time, money, and your reputation.#NewYorkBusinessPodcast #BetterBusinessBureau #BBB #SmallBusinessTips #OnlineReputation #BusinessScams #CustomerService #BusinessPodcast #Entrepreneurship #BusinessAdvice #LongIslandBusiness #NYBusiness #MelanieMcGovern #BusinessGrowth #ScamAwareness