The Truth About Wellness Brands | Clinical Trials, Women’s Health & Real Evidence | Susanne Mitschke

In this episode, I sat down with Susanne Mitschke for a real conversation about what happens when your body tells you something is wrong but the system says you’re fine.We spoke about misdiagnosis, B12 deficiency, ER visits that miss the mark, IVF, genetic surprises and the quiet frustration so many women carry when their symptoms are minimised or dismissed.Susanne is the Co-founder and CEO of Citruslabs, a clinical research organisation running studies for supplements, skincare and wellness brands. She sits at the intersection of lived experience and scientific rigour, challenging an industry that often moves faster than its evidence.This conversation moves between personal health, founder responsibility and the standard we are willing to accept in women’s health research.Because in wellness, “trending” is not the same as true.Through the formless™ methodology, we explored:LEARN (Letting go)✨ The belief that “normal” blood work means you are fine when your body is clearly asking for attention✨ Building wellness brands on trends, virality and testimonials instead of rigorous clinical validationUNLEARN (Reimagine & reshape)✨ Accepting dismissal as part of the female health experience and tolerating “it’s in your head” when something deeper is going on✨ The black and white wellness narratives where beauty from within, algae hype and simplified answers replace complexity and accountabilityRELEARN (Test & implement)✨ Treating symptoms as data not drama when navigating deficiency, misdiagnosis and reproductive health realities✨ Making credibility a strategic advantage by investing in research that can withstand scrutiny rather than campaigns that simply convertACTIVE RECOVERY (Reflect & reset)✨ Slowing down long enough to listen to your body before overriding it in the name of productivity or performance✨ Resetting leadership standards so empathy and scientific rigour operate together, not in oppositionAbout:Susanne Mitschke is the Co-founder & CEO of Citruslabs, a CRO running clinical studies for consumer health, skincare, supplements and wellness brands. Previously Co-founder of MindMate, she is a Forbes 30 Under 30 alum focused on credible, measurable outcomes in wellness.Where to find more🌐 https://www.citruslabs.com/🔗 https://www.linkedin.com/in/susannemitschke/💭 Where have you been told you are “fine” when you knew you were not?If something is shifting for you, direction, culture, or growth, begin your Strategic Shape Shift.Start with a 60-minute Strategic Shape Shift DiagnosticBook here: https://calendly.com/beeformless/strategicshapeshiftdiagnostic#WomensHealth #ClinicalResearch #WellnessIndustry #EvidenceMatters #FounderConversations  #beeformless #formlessmethodology #learnunlearnrelearn #activerecovery #flowdrivenceo #flowscience #soulfulhighflowconsciousleadership #lifeleadershipbusiness #presencepurposepeopleperformance #insideouttransformation #antifragile #HighFlow #nonlinear