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Sep 8, 2026 4 min

The Truth About Why Brands Choose Amazon

from My Amazon Guy Hosted by Steven Pope

Send us Fan Mail Brand owners are choosing Amazon for very different reasons, and some never planned to sell there at all. In these real sales calls, sellers explain why they moved into Amazon FBA, entered the U.S. market, shifted from distribution to direct-to-consumer sales, reached more shoppers, reduced customer service work, stayed lean, and protected their products from unauthorized sellers. One seller even admits hating Amazon but stays because the money still makes sense. Watch the full video to hear why brands start selling on Amazon, what keeps them there, and how the platform fits into their long-term business plans. Need help with Amazon sales? Talk with the My Amazon Guy team: https://bit.ly/4jMZtxu #AmazonFBA #AmazonSeller #SellingOnAmazon #AmazonBusiness #Ecommerce Want free resources? Dowload our Free Amazon guides here: Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 - Why Sellers Start and Stay on Amazon 0:40 - Expanding Into the U.S. and Direct-to-Consumer Sales 1:25 - Amazon FBA Freedom and Brand Protection 2:30 - Patient Access and Product Quality 3:02 - Easier Amazon Management and Lean Operations 3:38 - Product Demand and Amazon Retail Reach 4:15 - Partnerships and Hands-Off Amazon Management ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

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Send us Fan Mail Brand owners are choosing Amazon for very different reasons, and some never planned to sell there at all. In these real sales calls, sellers explain why they moved into Amazon FBA, entered the U.S. market, shifted from distribution to direct-to-consumer sales, reached more shoppers, reduced customer service work, stayed lean, and protected their products from unauthorized sellers. One seller even admits hating Amazon but stays because the money still makes sense. Watch ...

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The Truth About Why Brands Choose Amazon

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This episode was published on September 8, 2026.

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