THE TRUTH WILL SET YOU FREE
from EMPATHY-LED Hosted by THE GRIO AGENCY
Tell the truth! This is the simple charge Juliet D'Ambrosio has for companies. Telling the truth is how people people become trustworthy and how they build meaningful relationships. Since customers are people, it’s also how brands can earn their trust and loyalty. When brands fall short of this simple mandate, it leads to the false promises, purpose signaling, greenwashing, and performative allyship that are eroding the trust people have in brands to help them make progress in their lives and change our world for the better. In her role as Chief Brand Officer at Adrenaline, Juliet is a fierce advocate for telling the truth. She challenges her clients, and companies everywhere, to identify, communicate and exemplify the enduring, immutable, truth about their brand. She guides them on their soul searching journeys; empowers them to bravely speak up and live out their values; and shows them a path forward for building a successful business with an enduring brand. In this episode with Juliet D'Ambrosio, we talked about the role and power of empathy to make us better entrepreneurs, brand builders, leaders and parents. If you aspire to any of these things, this episode is for you. Learn more about Juliet D' Ambrosio https://www.linkedin.com/in/juliet-d-... Learn more about Adrenaline: https://www.adrenalinex.com/ Empath-led EP15/S02
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