The two most powerful lead magnets that can help you grow your email list quickly

Today’s episode of the podcast is a solo episode where I reveal the secrets behind the two most powerful lead magnets that can help you grow your email list quickly and effectively. I share personal anecdotes and expert tips on why these lead magnets are so effective and how you can create them for your own business. Whether you are a course creator, membership owner, or coach, this episode provides actionable strategies to enhance your marketing efforts and build your audience.   KEY TAKEAWAYS COVERED IN THE PODCAST The Effectiveness of Checklists and Templates I discuss how checklists, templates, and toolkits serve as powerful lead magnets by providing immediate value to potential clients. These resources offer quick wins and practical steps that help establish trust and demonstrate expertise. The Power of Engaging Quizzes Quizzes are highlighted as another highly effective lead magnet. They captivate attention by offering personalized insights, which tap into people's curiosity about themselves. Tips: Ensure your quiz is engaging, fun, and relevant to your audience, while also gathering valuable information that can help improve your marketing efforts. Simplicity is Key I emphasize the importance of keeping lead magnets simple, concise, and focused on delivering quick wins. Overly complex or extensive materials can overwhelm your audience and reduce the effectiveness of your lead magnet. Advice: Create lead magnets that address specific problems your audience faces, making it easy for them to see the immediate value in what you offer.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE How quizzes can increase your email list and sales with Kylie Lang Connect with Teresa on Website, Instagram, LinkedIn, Facebook or Twitter Transcript One of my very first lead magnets got me 800 opt ins in two weeks with only a spend of about £50. So what made that particular lead magnet so powerful that I was able to build my list that fast? Well, in today's episode, I am sharing with you The two most powerful lead magnets that you can create for your business that will help your email list build fast. I'm sharing with you why they are so powerful and how you can create them for your business. You don't want to miss today's episode. Hello, and welcome to this week's episode of the podcast. How are you doing? So I've been going through, as you might know, I've been going through a review, a rebrand, a re looking at my audience. What am I helping them with? And some of the things that I've been doing, and also I did a masterclass not so long ago, and some of the things that I've been doing are, Going back and looking at what I did a long time ago. And it's funny because I almost feel like in some cases I'm coming full circle, but in the sense of I'm coming back to the thing that I would call absolutely my zone of genius. My zone of [00:02:00] genius is helping online business owners grow their online business. My zone of genius is everything around lead magnets, funnels, sales pages, like launching, everything to do with that and audience building. So those are the key areas that I am really kind of leaning into. So when I was thinking about today's episode, it was funny. It was kind of inspired by something I did in order to prep for the master class. So when I was prepping for the master class, I was looking for an example of a really good testimonial that I had from years and years ago, because with this particular testimonial, I had presented it at my first ever talk I did in the States, which happened to be an event that lead pages put on and at the time lead pages were like the biggest in the industry in terms of landing page builder, emails and all of the cool funnel stuff. I mean, we're talking like eight years ago, eight, 10 years ago, so [00:03:00] I spoke at that conference. So one of the first conferences in the States I spoke at was theirs and the fact that I got to speak at their conference said a whole lot. In fact, Pat Flynn was on right before me, which was crazy. Anyway, so while I was looking, I had to go back and watch the replay because I have a replay of my tour, but I don't have the presentation. So I've watched the replay and I was looking at the results that I got for this client that I worked with, like I said, literally years ago. And I was like, this is so good. And it kind of, like I said, bought me full circle. And I remember thinking about my very first lead magnet. Now, my very first lead magnet. I got something like, God, I wish I could replicate this now without spending money. I got something like 800 opt ins in the space of about two weeks, which without a big budget is unheard of at this point in time. Now I used, I think I spent like 50 pounds on ads then, but I put together a [00:04:00] really effective lead magnet and. I thought what I would do today is talk you through the two most powerful lead magnets that you can have and, or two themes, the most powerful lead magnets you can have, why they're so powerful. And obviously if you can then do one of these two lead magnets, brilliant, because they are really going to help you grow your audience. Let me just start just in case you were new to me, just briefly telling you what a lead magnet is. And I'm sorry if you know what one is, but just bear with me for 30 seconds. A lead magnet is something that you are giving someone in return for their email address. Now, if you're in the knowledge industry, which I am, and if you have an online business, then you're probably in the knowledge industry too, i. e. you're selling your brain. So, You are selling a service where you help people with the thing that you are really flipping brilliant at. So lead magnets for us are super easy in the sense of we don't have to give our product away. We don't have [00:05:00] to give a discount. We can just say you are struggling with this. I can help you. And that brings me to the next really key point is the lead magnet has to solve a problem. Now, I know lots of us have on our websites, if you want to join my mailing list or my newsletter or my whatever it is, then please put your details in here. But in reality, people aren't really going to do that. Like they might, if they think, actually, I do know you and I want to find out more about you. However, the chances of you building a decent email list through that is Nigh on impossible. So you need to offer them something in order for them to say, yes, please. I want to know that I have that problem that I think you can help me with. And that lead magnet will help me with it. Yes. I will give you my email address. And then the other thing that I really want to quickly say is it needs to be good. Okay. And I know that sounds like a given and actually with the amount of people, one of the things I do in my accelerator program [00:06:00] is I go through people's lead magnets and I look at them as if I am their customer. So I literally go to the opt in page. I opt in, I look at their thank you page. I look at their welcome emails. I look at the lead magnet. And more often than not, they are trying to put way too much into the lead magnet. They're trying to talk war and peace. I know a lot of people are like really focusing on eBooks, which again, it's just a ton of stuff. So the lead magnet has to be good, but by good, I don't mean massive. I mean, give them the quick wins. What we want is a quick win. If I said to you, and I say this all the time, like, if someone could say to me tomorrow, like I could take a pill and lose to stone, I'd do it in a heartbeat. Like, of course you would. If someone said to me, do this one tiny little hack in your business and you can make a million, I would do it. And we would love to imagine that that is the fact that there are things like that out there. We know there absolutely isn't. However, They want a quick win and we want them to have a [00:07:00] quick win, because if they have a quick win, then they're going to